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Reading: This New Apple Watch Ad Will Make You Want To Start That Health Kick
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B&T > Campaigns > This New Apple Watch Ad Will Make You Want To Start That Health Kick
CampaignsTechnology

This New Apple Watch Ad Will Make You Want To Start That Health Kick

Staff Writers
Published on: 3rd August 2021 at 10:46 AM
Staff Writers
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With a range of health and fitness tracking tools, as well as a sleek design, an Apple Watch is the perfect way to encourage any potential health kick.

And Apple has tapped into this sense of promise in its latest work.

‘Hello Sunshine’ shows a woman attempting to relax, all while fantasising about a few fitness goals.

Running, swimming, rock climbing and fitness classes all pop into her brain – as we get to see how the Apple Watch can track these activities.

Pretty soon, the idea of doing a couple of short runs and some swimming has transformed into a full-on fitness obsession, culminating in the protagonist scaling a giant mountain and becoming “an internationally recognised ninth-grade, black-belt grandmaster in Taekwondo”.

https://www.youtube.com/watch?time_continue=65&v=RkRQ_aykXw8&feature=emb_title

And while the ad certainly showcases the Apple Watch’s ability to aid any health kick, it does have a very timely reminder for us – that sometimes relaxation is the best thing for you.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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