From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel.
The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase via Levi.com.
More than 70 per cent of Snap’s 249 million daily active users have their Bitmoji linked to their Snapchat account. Levi’s new Bitmoji collection therefore demonstrates the ongoing role that mobile platforms have in determining fashion trends and taste, especially for Gen Zs and Millennials.
“As people live more and more of their lives online, it’s crucial for brands to find authentic ways to exist in the digital world,” says John Imah, Snap’s Head of Games and Entertainment Partnerships.
“Leading fashion brands like Levi’s have embraced Bitmoji’s ability to foster genuine connections with consumers in the digital spaces that they live in. We’re pleased to bring together the world’s most loved avatar with one of the world’s go-to denim brands in this exciting partnership.”
With the new Bitmoji collection, Snapchatters can dress their avatar in 12 curated Levi’s outfits or customise their own look.
Press and hold using your Snapchat camera to check out the collection:
The collection features timeless Levi’s® pieces including the 501® Original Fit Jeans, Trucker Jackets, and Western Shirts, all available in multiple washes (which are referenced below, next to the online apparel.
Snapchatters and Bitmoji users can choose between 12 curated Levi’s outfits, or they can customize their look further with billions of unique ways to style the classic pieces.
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