According to condom maker Durex, anal sex is still regarded as taboo by mainstream society and that’s despite (according to its own data) it happening 56 billion times a year (heterosexual, gay and otherwise).
And to celebrate all things of the derrière, Durex has combined with creative agency Havas London to unveil a new poster and outdoor campaign that celebrates anal sex without really mentioning it.
Check out some of the images from the campaign below that appear to lean heavily on the old Karma Sutra.
Commenting on the work, Oriane Kowalczyk, marketing director, RB Health France, Belgium and the Netherlands said: “Anal sex has been under-represented in the mainstream for far too long. So often our pre-conceptions are based on outdated cultural references as well as clichés, and the reality today is that a quarter of couples are having anal sex or want to explore it.
“Those couples deserve the right education, knowledge and products to make shared pleasure possible. Yet, we can’t talk about it. We hope this is the first step in encouraging a more open conversation and a world of uncensored sex for all.”
