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Reading: The Tradesman’s Entrance! Condom Maker Durex Celebrates An@l Sex Without Actually Mentioning It
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B&T > Campaigns > The Tradesman’s Entrance! Condom Maker Durex Celebrates An@l Sex Without Actually Mentioning It
Campaigns

The Tradesman’s Entrance! Condom Maker Durex Celebrates An@l Sex Without Actually Mentioning It

Staff Writers
Published on: 9th September 2020 at 9:37 AM
Staff Writers
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According to condom maker Durex, anal sex is still regarded as taboo by mainstream society and that’s despite (according to its own data) it happening 56 billion times a year (heterosexual, gay and otherwise).

And to celebrate all things of the derrière, Durex has combined with creative agency Havas London to unveil a new poster and outdoor campaign that celebrates anal sex without really mentioning it.

Check out some of the images from the campaign below that appear to lean heavily on the old Karma Sutra.

Commenting on the work, Oriane Kowalczyk, marketing director, RB Health France, Belgium and the Netherlands said: “Anal sex has been under-represented in the mainstream for far too long. So often our pre-conceptions are based on outdated cultural references as well as clichés, and the reality today is that a quarter of couples are having anal sex or want to explore it.

“Those couples deserve the right education, knowledge and products to make shared pleasure possible. Yet, we can’t talk about it. We hope this is the first step in encouraging a more open conversation and a world of uncensored sex for all.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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