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Reading: The Return Of Australia’s Coolest Chocolate Bar! The Polly Waffle Fast Tracked For CV-19 Return
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B&T > Marketing > The Return Of Australia’s Coolest Chocolate Bar! The Polly Waffle Fast Tracked For CV-19 Return
Marketing

The Return Of Australia’s Coolest Chocolate Bar! The Polly Waffle Fast Tracked For CV-19 Return

Staff Writers
Published on: 1st May 2020 at 9:40 AM
Staff Writers
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Alongside the Violet Crumble and the Chomp, the Polly Waffle is Australia’s gift to the confectionary world.

Sadly, the Polly Waffle – a chocolate tube full of overly-sugary meringue – met an untimely demise when it was discontinued back in 2009 due to poor sales but howls of anger from devotees.

And now one of the stranger aspects to the current global pandemic will see the iconic chocolate return to supermarket shelves.

The patent for the Polly Waffle is held by South Australian confectioner Robern Menz who had been planning to resurrect it for some time now. But with a cash injection from the federal government designed to boost local manufacturing, Robern Menz says it will be fast-tracking the Polly Waffle.

Apparently, ScoMo will be chucking in $1 million of taxpayers’ money from the Manufacturing Modernisation Fund to establish a new, state-of-the-art Polly Waffle production line and, in doing, so create 38 new jobs, too.

And arguably the X-ers amongst us may remember the brand’s super-cool advertising from the 80s. Check out this classic spot from 1981.

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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