The Newspaper Works Welcomes EMMA Engagement

The Newspaper Works Welcomes EMMA Engagement
SHARE
THIS



The emma Engagement metric has been created in collaboration by The Newspaper Works’ members Fairfax Media, News Corp Australia, APN News & Media and West Australian Newspapers, along with Magazine Publishers Australia and the Media Federation of Australia, to provide in-depth insights into readers of printed newspapers.

The metric has been designed by The Readership Works and Ipsos MediaCT to demonstrate a reader’s unique relationship with print titles. The metric measures 189 publications, including newspapers, magazines and newspaper inserted magazines.

emma has undertaken the world’s largest and most comprehensive study of print engagement with more than 20,000 respondents, drawn from the emma audience insights survey, asked about their relationship with publications.

“The new metric shows that newspaper readers have a distinctive relationship with their title of choice that demonstrates a deeper level of involvement and engagement, which is unique to our medium,” The Newspaper Works CEO Mark Hollands said.

“We welcome the Engagement metric which will both enhance the commercial value of print advertising for all publishers and provide advertisers and media buyers with greater confidence in their advertising investment in newspapers. The metric enables publishers to have a deeper and more valuable conversation with clients, demonstrating the significance of reader engagement and how advertisers can utilise these insights for their own messaging.”

Hollands said that the launch of the emma Engagement metric was one of a number of newspaper industry collaborations across various initiatives.

Those initiatives include:

  • a forthcoming environmental campaign that will launch in July
  • public affairs work including the Federal Government-endorsed Code of Practice for Sports News Reporting
  • supporting the Future Forum newspaper industry conference, which will include a panel with the CEOs of the four major newspaper publishers, to will be held in Sydney on August 20 and 21
  • working together with the Australian Press Council and the Audited Media Association of Australia to advance the industry
  • the revitalisation of ADvance, the creative benchmarking research study that supports the development of great newspaper creative.

“The creation of emma in 2013 was also one of the largest publisher collaborations in the industry’s history and has proven that newspapers have growing audiences across multiple platforms. It is important that we continue to work together as an industry to prove that newspaper media is a vibrant, important and effective medium,” Hollands said.

Please login with linkedin to comment

2Day FM Radio Ratings The Australian

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]