The Media Store has appointed Aliya Hasan as Head of Strategy, a newly created role that adds further rigour to the independent agency’s established strategy and planning capabilities and further accelerates growth.
Hasan has more than 15 years’ experience as a strategist and has worked with clients including the AFL, Asahi Beverages, Twinings, BMW, MINI, Sukin and MYOB.
Prior to joining The Media Store, Hasan was in a consulting role with Havas Melbourne and has also held senior positions at UM and Vizeum where she was National Head of Strategic Planning.
The Media Store CEO, Stephen Leeds, said Hasan’s appointment reflects the agency’s vision to always raise the bar for its clients and offer an even more robust strategic offering.
“Aliya is an experienced strategist who has an outstanding record of success including several Effie wins under her belt. She has helped both market leading brands and challenger brands alike which will make her a valuable addition for our clients.”
“We welcome her to The Media Store family and look forward to her contributing to our thought leadership and high performance output,” he said.
Commenting on her appointment, Hasan said, “I’m very excited to be joining The Media Store, an agency that has an established reputation for client intimacy, transparency and effectiveness. I look forward to working closely with our clients to help create memorable brand experiences that connect with the modern consumer.”
“It’s evident that the role of media is becoming increasingly important and truly integrated solutions that genuinely motivate and drive demand are going to have to become the norm rather than the exception. To be part of a team that is consistently delivering to this model and the opportunity to evolve our product was, quite frankly, irresistible.”
Please login with linkedin to comment
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]