Full-service strategy agency The Lab has expanded its quantitative research team with a trio of hires, welcoming Maria Georgopoulos, Ernest Mo and James Rochlin into new roles.
The now six-strong team is led by newly promoted executive director James Rochlin, a 20-year quantitative veteran with global experience across commercial research.
He is joined by Maria Georgopoulos (senior quantitative strategist), who brings credentials from Kantar London, where she led complex data strategies for consumer brands across Europe and Asia.
Felix Grant and Charlie Ellis (quantitative strategists) joined The Lab over the past year, helping to shape the team’s early growth. They are now joined by Ernest Mo, also a quantitative strategist, who brings fresh perspective from Fiftyfive5, with further hires expected in the coming months.
“I’m incredibly proud of the team we’re building. They bring not just technical firepower, but a shared belief that quantitative research should be human, behavioural and commercially sharp. In a time where businesses are drowning in dashboards but starving for clarity, we’re building a team that turns data into decisions – creating insights that don’t just inform, but create clarity,” James Rochlin, executive director, quantitative, said.
The Lab’s quantitative capability is now embedded across brand, comms, innovation, segmentation and customer strategy.
“In a world of industrialised insight, craft is the ultimate differentiator. This team reflects the kind of intelligence modern brands need – grounded in behavioural science, fluent in culture and powered by real commercial intent. We’re building something deliberately different and we’re excited to see it making a real impact with some of the country’s biggest brands,” Neale Cotton, co-founder and CEO of The Lab added.
The Lab’s cilents include Queensland Government, Super Retail Group, ANZ Bank, Movember, Mars Petcare, Miele, Bega, AFL, Dulux Group, The ABC, Opera Australia, Mondelez, and Toyota.
