Havas Red has signed a new addition to its Australian team, with the appointment of Erin Sing as executive director, Melbourne.
This follows a big year of client wins, award-winning work and the launch of a new Havas Village in Richmond.
Sing brings more than 16 years of in-house and agency experience across corporate communications, public relations, public affairs and marketing. Most recently, she held senior roles in external communications and public affairs at Mars Australia and New Zealand, and corporate affairs at Australian FMCG company, Kinrise, following a successful run as co-founder of Melbourne-based PR & marketing agency, Modern Currency.
Havas Red Australia CEO Shane Russell said the appointment signals the agency’s ambition in the Victorian market.
“Melbourne is home to some of our largest and longest-standing client partnerships, and we’re seeing strong demand for integrated, earned-first communications,” he said.
“Erin’s experience on both the agency and client side makes her the ideal leader to accelerate our ambitions and deepen our impact in market.”
Sing will be responsible for driving the growth and vision of Havas Red’s Melbourne office person Melbourne team strengthen the agency’s integrated national offering across PR, social, influencer and creators, content, digital and experiential, working closely with Australian leadership and specialist teams in Sydney, Brisbane and around the world.
Russell said the agency’s scale and diverse set of capabilities was striking a chord with Melbourne brands.
“While Havas Red has enjoyed a long and successful history in Melbourne, the past year has been intentionally transformational. Melbourne is home to an outstanding Havas Red team and agency Village, several of our largest, longest-tenured client partnerships, and a slew of newly won clients that are looking to take larger market share. Now is the right time to accelerate our ambitions and we’re thrilled to have Erin at the helm,” he said.
“Clients are looking for dynamic agency partners – those with the strategic capability to understand perspectives from both sides of the fence, and across a multitude of verticals and capabilities. Erin brings those unique perspectives and experience to the table for our clients and growing Melbourne team, which has increased to more than 20 people this past year.”
Sing said Havas Red’s integrated model and challenger spirit uniquely positioned the agency within Melbourne’s diverse corporate and consumer brand landscape.
“Havas Red has a clear point of view on the role of earned, a strong mix of clients and a collaborative culture that encourages integrated thinking and outcomes. The Melbourne team had a very positive 2025 and this year is shaping up even stronger. I’m excited to help shape the next chapter as we continue to broaden the work we deliver,” she said.
“Having most recently worked client side, I can bring a level of strategic and commercial understanding of client expectations, operations, and pressures, and translate that into a stronger agency-client partnership.”
Sing is the latest leadership addition at Havas Red, following the appointment of Nicole Streete as executive director, Brisbane in October last year.
