Home » The Iconic Nabs Virgin’s Dean Chadwick As Its First Chief Customer Officer

23 February, 2022

The Iconic Nabs Virgin’s Dean Chadwick As Its First Chief Customer Officer

Australia and New Zealand’s leading fashion and lifestyle platform, THE ICONIC, has announced the appointment of Dean Chadwick as chief customer officer.

The newly created role, commencing today, replaces THE ICONIC’s chief marketing officer position. It will see Chadwick lead both the retailer’s product and marketing teams in a move set to strengthen THE ICONIC’s commitment to delivering industry-leading customer experiences and further solidify its resounding culture of customer-centricity.

Chadwick brings significant experience to the role, having held customer positions throughout his career in both Australia and the UK, most recently serving as interim chief executive officer of Virgin Australia’s Velocity Frequent Flyer program.

As an experienced leader and executive with an astute ability to anticipate customer needs and wants, Dean’s role will be forward-focused, working to ensure THE ICONIC delivers on its company vision to ‘create the future of shopping’.

Erica Berchtold, THE ICONIC CEO, said: “After a decade of operation, THE ICONIC is well and truly part of the fabric of Australian and New Zealand life, particularly after the last two years where shoppers across the country have come to rely on our unparalleled assortment and outstanding delivery proposition.

“While we’ll always be proud of our start-up roots, we are a business that is scaling rapidly in a landscape that is constantly shifting, so we needed to rethink our internal structure to set ourselves up for a new era of retail.

“The newly created Chief Customer Officer role does exactly that, bringing together our Product and Marketing functions to further strengthen our commitment to deliver seamless and inspiring customer experiences while continuing to define the future of shopping in ANZ.

“With extensive experience in customer-centric leadership roles and a sharp ability to anticipate the needs and wants of customers now and into the future, I am delighted to welcome Dean to the team as he takes up this pivotal position within our business.”

Dean Chadwick added: “THE ICONIC has been a business I have long admired. Within the industry, THE ICONIC is renowned for its steadfast commitment to being customer-first, but it wasn’t until I met the team that I really understood exactly how “customer-obsessed” it truly is.

“Every single business decision is made with the shopper in mind, which makes the Chief Customer Officer position incredibly exciting. I look forward to bringing my customer loyalty experience to the role as we work to further actualise the future of shopping.”

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Dean Chadwick The Iconic