B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Handys Are Here To Celebrate Advertising’s Biggest W**nker
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Handys Are Here To Celebrate Advertising’s Biggest W**nker
Advertising

The Handys Are Here To Celebrate Advertising’s Biggest W**nker

Staff Writers
Published on: 19th May 2016 at 11:19 AM
Staff Writers
Share
2 Min Read
SHARE

It’s award season in the advertising and media world: B&T‘s 30 under 30 is just around the corner, entries for B&T’s Women in Media entries are now open and the Ministry of Sports Marketing Awards is coming up on 19th July. but a new kind of award show is in town. The Handys are the world’s first award creatives can give themselves within the comfort of their home or office space, where the ad world can ‘stroke their ego just the way you like it’.

“The Handys are the world’s first advertising award show where you can give yourself an award in the comfort of your studio apartment or at your desk within your agency’s open office. All without entering any work or sitting through someone else’s boring case study video.”

To be perfectly clear, in order to win a Handy Award you have to be a wanker. The more you wank, the bigger the award.

Handys-3

“It’s pretty clear award shows have gotten out of hand, so we wanted to take the piss out of them. But the Handys also signify how male-dominated advertising is. The fact that only 3 per cent of creative directors are women should be a wake-up call to everyone in the industry,” a Handys co-founder and self-proclaimed Lifetime Achievement Winner said in the Handys’ press release.

“Is the whole thing a bit crass? Sure. But lest we forget, we’re in a service industry. This stunt makes a salient point for us to spend more time focusing on our clients’ needs and less time servicing ourselves.”

“Just go to handyawards.org on your phone, shake it and voilà, award! The longer you shake, the more prestigious your Handy. For those with true ambition, really go to town and take home the coveted Best In Hand award.”

What a time to be alive.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?