B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Core Agency Wins Quest Apartment Hotels’ Creative
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Core Agency Wins Quest Apartment Hotels’ Creative
Advertising

The Core Agency Wins Quest Apartment Hotels’ Creative

Tim Addington
Published on: 15th September 2021 at 10:14 AM
Tim Addington
Share
2 Min Read
SHARE

Independent creative agency, The Core Agency, has won the Quest Apartment Hotels business following a competitive pitch. The agency’s remit includes brand strategy and creative development, covering identity design, advertising and digital.

Quest Apartment Hotels is a global apartment hotel brand run by local business owners. They’re the sweet spot place to stay, offering spacious and convenient apartments run by people who live and work in the local area. Travellers choose Quest for a feel of home, with apartments featuring separate bedrooms, dining and living areas with workstations, plus fully equipped kitchens and laundry facilities.

Since 1998, Quest has opened four to 10 new properties every year in Australia alone, to become the largest serviced apartment operator in Australasia. Quest’s business continues to grow rapidly, with four hotels currently announced as under construction in Australia. The group is also expanding overseas with plans for five new Quest Apartment Hotels to be opened by 2025 in Europe.

Christian Finucane, founder and creative partner at The Core Agency said: “Quest Apartment Hotels represent a fantastic choice for travellers who want more than just a room with a bed in it. During the pitch we visited their properties and instantly realised they had a wonderful product. We’re excited to now partner with the Quest team and help tell their story.”

Jeff Baars, chief marketing and digital officer at Quest Apartment Hotels added: “We’re thrilled to be working with The Core Agency to help bring our passion for the local soul, and commitment to a truly effortless guest experience to center stage.”

This latest win adds to a growing list of franchise network and owner-operated clients across Australia who have appointed The Core Agency to help them grow their business.

The Core Agency’s clients include IGA Supermarkets, PwC, Just Better Care, EasyFlowers, Doctors on Demand and Evergreen Garden Care.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Quest Apartment Hotels, the core agency
Share
Tim Addington
By Tim Addington
Follow:
Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?