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B&T > Marketing > ADMA Presents The Brains Behind The Strategy
MarketingMedia

ADMA Presents The Brains Behind The Strategy

Kim Carter
Published on: 13th October 2014 at 10:02 AM
Kim Carter
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2 Min Read
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Strategists… they’re master translators. They speak business, they interpret consumers and they’re fluent in marketing.

And they’re specialists, living within business, brand and advertising to devise the ultimate plan for market domination.

Want to know more about what the strategist does every day? You can find out at the panel event, The secret service: Meet the brains behind the strategy.

secretservicebanner3

The committee has invited top strategists from eBay, Foxtel, M&C Saatchi and McKinsey to help up-and-coming marketers and advertisers understand what strategists do, and to learn to think like one.

The panellists are:

  • Chantal Walker, marketing director, Foxtel
  • Steve Brennen, senior director of marketing and advertising sales, eBay Australia
  • Justin Graham, chief strategy officer, M&C Saatchi
  • Ben Fletcher, leader, marketing & sales practice AUS/NZ, McKinsey & Company

“A great strategist is a formidable business force. They have an ear to the ground, a finger on the pulse and the agility to stay ahead of every big trend,” said Sue Kim, chair of 30Below NSW.

Tickets to this event are available here.

ADMA 30Below Victoria is also planning a similar strategy session with local experts for Wednesday, 29 October at Campari House, 23-25 Hardware Lane. More details to be announced soon.

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By Kim Carter
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A skilled communications/public relations professional with a wealth of experience in media relations, press conferences, issues management, strategic planning, internal communications, government communications, special events, web copy, magazine and newsletter writing. Experience in government, heritage advocacy/tourism, food/nutrition, consumer, fashion, marketing, business and education sectors. Agency and in-house PR experience. Excellent relationships forged with clients, journalists, editors and producers across Australia and Canada. A strong track record in generating media/public awareness of clients and driving demand for products or services.

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