ADMA Presents The Brains Behind The Strategy

Teamwork works together to build a gear system
SHARE
THIS



Strategists… they’re master translators. They speak business, they interpret consumers and they’re fluent in marketing.

And they’re specialists, living within business, brand and advertising to devise the ultimate plan for market domination.

Want to know more about what the strategist does every day? You can find out at the panel event, The secret service: Meet the brains behind the strategy.

secretservicebanner3

The committee has invited top strategists from eBay, Foxtel, M&C Saatchi and McKinsey to help up-and-coming marketers and advertisers understand what strategists do, and to learn to think like one.

The panellists are:

  • Chantal Walker, marketing director, Foxtel
  • Steve Brennen, senior director of marketing and advertising sales, eBay Australia
  • Justin Graham, chief strategy officer, M&C Saatchi
  • Ben Fletcher, leader, marketing & sales practice AUS/NZ, McKinsey & Company

“A great strategist is a formidable business force. They have an ear to the ground, a finger on the pulse and the agility to stay ahead of every big trend,” said Sue Kim, chair of 30Below NSW.

Tickets to this event are available here.

ADMA 30Below Victoria is also planning a similar strategy session with local experts for Wednesday, 29 October at Campari House, 23-25 Hardware Lane. More details to be announced soon.

Please login with linkedin to comment

Barnes Bob Garfield Mad Men

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine