The Bottle-O Calls On Aussies To Find New Loving Homes For Abandoned Fridges Via Dig

The Bottle-O Calls On Aussies To Find New Loving Homes For Abandoned Fridges Via Dig

The Bottle-O has announced its new ‘Fridge O-doption Program’, designed to rescue fridges that have been kicked to the kerb and turning them into bespoke drink coolers.

The Fridge O-doption Program aims to show Aussies that with a little TLC, old appliances can be given a new lease on life.

Josh Gaudry, general manager of marketing at The Bottle-O, said: “Australians often discard their old fridges kerbside, which sees them end up as landfill. Sometimes all they need is a little repair, and a little love.”

The Bottle-O’s Fridge O-doption Program commissioned five Australian artists from creative agency Dig – Pabs, Nico, Kim Siew, Lachlan Heavymetal and Sindy Sinn – to revamp the fridges with unique and colourful designs.

The program has come a time when the visual arts sector has been impacted by cancellations across the country, and offers a unique opportunity for the artists to reconnect with audiences through their art.

Dig’s national executive creative director, David Joubert, said: “The artists have done an incredible job in designing unique artworks ready to feature in homes, offices, local businesses, men’s sheds or the good ol’ Aussie pool room.

“So, if you need your heart warmed and your beer cooled, O-dopt a fridge today.”

The Fridge O-doption Program will run for six weeks, ending 21 November 2021. Australians are invited to apply for their chance to O-dopt one of the 10 original fridges.

CREDITS

Creative agency: Dig

Chief creative officer: Peter Cerny

National executive creative director: David Joubert

Managing Director – Lisa Ramsey

Senior copywriter: Owen Bryson

Senior art director: Anna Paine

Group account director/producer: Andrew Grey

Account director: Sarah Allan

Stills Photographer: Zac Nairn

Digital director: Teresa Truda

Production

Director: Richard Maxton

The Editors: Andrew Clarkson

Sound: Rumble

Voiceover: Adrian Mulraney, RMK

Artists: Chulo

Client: Australian Liquor Marketers

General manager, marketing: Josh Gaudry

Senior marketing manager: Jacqueline Ling

Brand manager: Alyshia Conen

Digital brand manager: Rebecca Bradley

Filmed in Redfern, Sydney under COVID-safe conditions.




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