The Bottle-O has announced its new ‘Fridge O-doption Program’, designed to rescue fridges that have been kicked to the kerb and turning them into bespoke drink coolers.
The Fridge O-doption Program aims to show Aussies that with a little TLC, old appliances can be given a new lease on life.
Josh Gaudry, general manager of marketing at The Bottle-O, said: “Australians often discard their old fridges kerbside, which sees them end up as landfill. Sometimes all they need is a little repair, and a little love.”
The Bottle-O’s Fridge O-doption Program commissioned five Australian artists from creative agency Dig – Pabs, Nico, Kim Siew, Lachlan Heavymetal and Sindy Sinn – to revamp the fridges with unique and colourful designs.
The program has come a time when the visual arts sector has been impacted by cancellations across the country, and offers a unique opportunity for the artists to reconnect with audiences through their art.
Dig’s national executive creative director, David Joubert, said: “The artists have done an incredible job in designing unique artworks ready to feature in homes, offices, local businesses, men’s sheds or the good ol’ Aussie pool room.
“So, if you need your heart warmed and your beer cooled, O-dopt a fridge today.”
The Fridge O-doption Program will run for six weeks, ending 21 November 2021. Australians are invited to apply for their chance to O-dopt one of the 10 original fridges.
CREDITS
Creative agency: Dig
Chief creative officer: Peter Cerny
National executive creative director: David Joubert
Managing Director – Lisa Ramsey
Senior copywriter: Owen Bryson
Senior art director: Anna Paine
Group account director/producer: Andrew Grey
Account director: Sarah Allan
Stills Photographer: Zac Nairn
Digital director: Teresa Truda
Production
Director: Richard Maxton
The Editors: Andrew Clarkson
Sound: Rumble
Voiceover: Adrian Mulraney, RMK
Artists: Chulo
Client: Australian Liquor Marketers
General manager, marketing: Josh Gaudry
Senior marketing manager: Jacqueline Ling
Brand manager: Alyshia Conen
Digital brand manager: Rebecca Bradley
Filmed in Redfern, Sydney under COVID-safe conditions.
