The latest ad campaign from The Australian Turf Club has been unveiled, zoning in on the 2016 Sydney Autumn Carnival and the celebrations of 150 years of Aussie racing history at the carnival.
Creative agency Banjo is behind the new campaign, ‘The Tradition Continues’, working with the ATC to depict modern images overlayed with historic racing snaps in a 30-second montage, weaving it into the fabric of established Aussie culture.
The campaign draws on two of Australia’s biggest and most respected racing events, the Longines Golden Slipper, which is run for the 60th time this Sydney Autumn Carnival, and The Championships, the Grand Finals of Australian racing at Royal Randwick.
ATC chief operating officer Tony Partridge said the campaign captures both the racing and social elements of the Carnival in a style befitting a world-class racing event.
“There is so much to celebrate that is new and exciting in Sydney racing such as The Championships, huge prizemoney increases, the Longines Golden Slipper and the world’s best horses and jockeys competing but we know there is also an enormous amount of goodwill and pride in the history and tradition of the Sydney Autumn Carnival,” Partridge said.
“The campaign aims to give the Carnival context. Over coming weeks we will delve deeper into some of the archive images and footage that appears in the campaign. We will particularly focus on the 60th Longines Golden Slipper and reminisce about everyone’s favourite Slipper moments.
“In that context we will promote everything a modern day at the Sydney Autumn Carnival offers including our current Champions and the glamourous social side of the Carnival.”
In 2016 there will be a further $2.4 million prize money injection into the Carnival following ATC’s announcement of an improved financial result. In total, there will be more than $34 million in prizemoney offered across 45 Group races.
To commemorate the 60th Longines Golden Slipper and the launch of the Sydney Autumn Carnival, the Australian Turf Club has a Golden Ticket promotion. Racegoers who pre-purchase a $30 Golden Ticket to attend Longines Golden Slipper Day will receive entry to all six days of the 2016 Sydney Autumn Carnival. The Golden Ticket is available at ticketek.com.au.
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]