B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Australian Turf Club Keeps ‘The Tradition’ Alive In 2016
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Australian Turf Club Keeps ‘The Tradition’ Alive In 2016
Advertising

The Australian Turf Club Keeps ‘The Tradition’ Alive In 2016

Staff Writers
Published on: 22nd January 2016 at 10:39 AM
Staff Writers
Share
3 Min Read
SHARE

The latest ad campaign from The Australian Turf Club has been unveiled, zoning in on the 2016 Sydney Autumn Carnival and the celebrations of 150 years of Aussie racing history at the carnival.

Creative agency Banjo is behind the new campaign, ‘The Tradition Continues’, working with the ATC to depict modern images overlayed with historic racing snaps in a 30-second montage, weaving it into the fabric of established Aussie culture.

The campaign draws on two of Australia’s biggest and most respected racing events, the Longines Golden Slipper, which is run for the 60th time this Sydney Autumn Carnival, and The Championships, the Grand Finals of Australian racing at Royal Randwick.

ATC chief operating officer Tony Partridge said the campaign captures both the racing and social elements of the Carnival in a style befitting a world-class racing event.

“There is so much to celebrate that is new and exciting in Sydney racing such as The Championships, huge prizemoney increases, the Longines Golden Slipper and the world’s best horses and jockeys competing but we know there is also an enormous amount of goodwill and pride in the history and tradition of the Sydney Autumn Carnival,” Partridge said.

“The campaign aims to give the Carnival context. Over coming weeks we will delve deeper into some of the archive images and footage that appears in the campaign. We will particularly focus on the 60th Longines Golden Slipper and reminisce about everyone’s favourite Slipper moments.

“In that context we will promote everything a modern day at the Sydney Autumn Carnival offers including our current Champions and the glamourous social side of the Carnival.”

In 2016 there will be a further $2.4 million prize money injection into the Carnival following ATC’s announcement of an improved financial result. In total, there will be more than $34 million in prizemoney offered across 45 Group races.

To commemorate the 60th Longines Golden Slipper and the launch of the Sydney Autumn Carnival, the Australian Turf Club has a Golden Ticket promotion. Racegoers who pre-purchase a $30 Golden Ticket to attend Longines Golden Slipper Day will receive entry to all six days of the 2016 Sydney Autumn Carnival. The Golden Ticket is available at ticketek.com.au.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: cornwall, hypetap, McCann Worldwide
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Stan Unveils Powerful Campaign To Ignite Passion Ahead Of The 2025 British & Irish Lions Tour
12/06/2025
Creative Company Supaflr Unleashes Directing Wizards Watts On The AUS/NZ Market
12/06/2025
Tubi International Boss David Salmon: ‘We’re Not Asking You To Be Completely Monogamous…But We Have The Largest Premium Content Library In Australia’ 
12/06/2025
TV Ratings (11/6/2025): 1M Tune In For Swimming Trials Finals
12/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?