The Australian has launched The Australian Health & Wellbeing, a dedicated digital-first section to help Australians live their best lives and age well.
Across both app and website, this is the first time The Australian’s journalism will appear in a health section that is not tied to print.
From what stress really does to your body and what to do about it, and how to age well in every decade, Health & Wellbeing will provide Australians with practical and actionable information and expert insights to help them and their families live happier, healthier lives.
Editor-in-chief, Michelle Gunn, said The Australian was taking another step forward in its 60th year, launching Health & Wellbeing. “The Australian is committed to serving the needs of our audience, who are increasingly seeking reliable, trustworthy information in areas that affect all parts of their lives,” Gunn said.
“Health news and policy content has always been an important part of The Australian. Our new Health & Wellbeing section gives us a chance to connect with readers by offering the personal narratives, facts, and consumer-driven information they want and need. This will deliver the truth, not trends, our readers are seeking.”
The Australian has put together an unparalleled line-up of experienced journalists for the new section. Led by Health Editor Natasha Robinson the team includes Stephen Lunn, Social Affairs Editor; Fiona Harari, Feature Writer; James Dowling, Science and Health Reporter; and Penny Timms, Senior Health Reporter who will join The Australian from the ABC on November 18.
Digital producer Imogen Reid heads up the curation of the section, combining The Australian’s own immersive journalism with content from international titles The Times, The Sunday Times and The Wall Street Journal.
Health & Wellbeing will feature columns from leading Australian doctors including Professor Steve Robson, one of Australia’s most highly qualified surgical specialists and a professor in the School of Medicine at the Australian National University; Associate Professor Dr Magdalena Simonis, a leading womenʼs health expert and adviser; specialist dermatologist Dr Ritu Gupta; and Dr Michael Gannon, a consultant obstetrician and gynaecologist.
“Australians are more conscious of their health, wellbeing and of ageing well than ever before. They are looking for expert opinion from trusted sources on which they can act. We believe there is demand for high quality subscriber content in this area,” said managing director and publisher, Nicholas Gray.
“Health & Wellbeing adds further breadth and depth to our subscriber proposition, and provides great opportunities for our client partners to reach this affluent and engaged audience.”
Health & Wellbeing will launch with two important editorial series. Australia’s DNA Test, why all Australians need access to genetic screening and how they can benefit from this cutting edge of medicine, and Healthy Ageing, a comprehensive series of stories on how to age well in Australia.
To support the launch of The Australian Health & Wellbeing, a marketing campaign will kick off this weekend with promotion across digital, print, radio, TV, outdoor and social channels.
