Sydney based PR agency The Atticism has secured a diverse mix of new clients across Australia’s technology, property, hospitality, and healthcare sectors.
Established in 2012, The Atticism is now recognised as one of Australia’s longest-standing independent PR agencies. Thirteen years on, the agency continues to evolve, blending the agility of a boutique with the reach of a global network spanning Australia, Europe, and the Middle East.
The agency’s latest growth follows the appointment of Sophie Muir as MD of Australian operations earlier this year, working alongside founder Renae Smith, who leads The Atticism’s global strategy and oversees international operations.
The Atticism’s tech portfolio has expanded, beginning with Spriggy, Australian family finance app. Also recently won is NannyLane Australia, a brand new childcare platform launching this summer. Designed to connect families with trusted, vetted nannies, the app offers a modern, secure alternative to traditional nanny agencies. The Atticism is leading its launch, overseeing PR, founder storytelling, and influencer engagement to build trust and awareness during the peak childcare period of summer holidays.
Rounding out the tech and innovation space is SolarCloud, Australia’s first cloud-based solar platform in Australia. The Atticism is driving national PR for the brand, positioning it as a game-changer in clean energy access by making solar accessible to renters, apartment dwellers and those with unsuitable roofs for physical panels, by housing the panels on underused commercial rooftops in Australia and around the world.
After years of work in the property sector, The Atticism has welcomed another major client: Reward Homes, a NSW forward-thinking builder. Known for initiatives like the Reward Homes Assistance Program, the company is redefining pathways to homeownership through accessible, high quality housing and turnkey solutions. The Atticism will handle PR, media relations, and thought leadership for Reward Homes as it expands across NSW.
The Atticism continues to be quite active in the hospitality and lifestyle space with several appointments. Bombay Bloomers, the bold Indian restaurant that first turned heads in Redfern, has chosen The Atticism to manage PR for its Neutral Bay opening. The campaign highlights the brand’s elevated regional Indian cuisine and modern dining experience, bringing a new cultural energy to Sydney’s North Shore.
The agency has also been appointed to represent The Bungalow Group, including Serenity Bungalow, The Bungalow Petersham, and the soon-to-open House of Bungalow.
Finally, Face Doctors, Sydney’s newest aesthetic and skin clinics led by Dr Rafael Mejian, has joined The Atticism’s client roster. The agency will manage PR, expert profiling, and media engagement to spotlight the clinic’s medical precision and patient-centred approach within Australia’s premium aesthetics sector.
Founder Renae Smith stated the latest growth reflects the agency’s ability to evolve while staying true to its independent roots.
“We’ve been telling stories for more than a decade, and our success comes from consistency, honesty, and strategy. Clients stay with us because we’re not about hype, we’re about clarity and impact,” she said.
“The Australian team is stronger than ever. We’ve refined how we work and built a culture that values precision and creativity. These new clients are proof that experience still matters, especially when it’s paired with fresh thinking,” added Muir.
