Mindshare has appointed Tess Eastcott as Managing Partner, leading the NAB account.
Based in Melbourne, Eastcott joins from PHD, where she has been leading the Asahi account since 2022. Prior to that, she had held GM roles across Dentsu agencies iProspect and dentsu X.
In her new role, Eastcott will be responsible for the leadership of NAB, one of Mindshare’s longest client relationships and driving continued good growth and scale for one of Australia’s leading financial institutions.
She’ll work closely with the agency team led by Mindshare Melbourne Managing Director, Christian Solomon, and GroupM ensuring NAB continues to benefit from world-class data, tech and analytics capabilities within the group.
“We’re excited to welcome Tess to the Mindshare team! Her leadership and client expertise are highly regarded in the industry. Our partnership with NAB is one we value immensely, and we’re excited to see how Tess will lead us forward as we continue to evolve and grow together,” said Solomon.
“I’m looking forward to working with one of Australia’s most recognisable brands in NAB, which continues to do impactful and exciting work in the financial services sector. It’s also a pleasure to join Maria, Chris, Mark and the Mindshare team whose commitment to driving Good Growth and delivering client transformation has seen them generate real momentum in the industry,” said Eastcott.
Mindshare has had a close partnership with NAB for more than a decade.
