B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Tennis Rights Hit A Snag With Seven & Nine Back At The Negotiating Table
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Tennis Rights Hit A Snag With Seven & Nine Back At The Negotiating Table
Media

Tennis Rights Hit A Snag With Seven & Nine Back At The Negotiating Table

Staff Writers
Published on: 31st May 2018 at 12:20 PM
Staff Writers
Share
2 Min Read
SHARE

While Nine secured the tennis broadcast rights from 2020 to 2024 in a massive $300 million deal in March, it has become uncertain which TV network gets next year’s Australian Open.

Originally, there was speculation Seven would relinquish the last year of its tennis rights deal to Nine.

However, that rumour appeared to have been quashed after Seven West Media CEO Tim Worner said in May that the network would have both the tennis and the cricket in 2019, leaving Nine with no summer sport.

Now, it has come to light that Seven and Nine are in discussions about which network will air next year’s Australian Open.

Why would Seven look to give the Open to Nine? Well, the network would face some serious scheduling headaches if it holds on to the tennis for one more year, having just bagged the cricket with Fox Sports.

It could also provide some much-needed financial relief for Seven, which announced it would increase its cost-cutting target by $25 million over the next two financial years in February.

The company is also looking to introduce pay cuts and shake up working conditions through negotiations around its enterprise agreement, following the big money cricket rights deal.

But there will be one other party involved in the discussions between Seven and Nine, with a clause in the broadcast rights contract for the Australian Open requiring Tennis Australia to get involved, according to Fairfax.

This would potentially allow the sporting body to overrule any decisions made by Seven, while sources have told Fairfax that Seven’s contract with Tennis Australia requires the event to be aired on Channel Seven.

Seven declined to comment when contacted by B&T, while Nine is yet to reply.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Australian Open, Nine, Seven, Tennis, Tennis Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?