Telco Newcomer Circles.Life Publishes Mysterious ‘Breakup Letter’ In The Courier Mail

Telco Newcomer Circles.Life Publishes Mysterious ‘Breakup Letter’ In The Courier Mail

Singaporean telco Circles.Life, which launched in Australia last September, has published a ‘breakup letter’ in The Courier Mail, highlighting the “toxic” relationship some Australians have with their telcos.

The unbranded letter, from heartbroken Charlotte, is addressed to former partner ‘T’.

“So yes, honey, I’m breaking up with you. Over. This. Ad. Thank you, next. Charlotte,” the ad reads.

And the stunt appears to have duped at least one reader.

After causing some confusion, Circles.Life published its response to the breakup letter in the same paper today.

Circles.Life head of marketing Delbert Ty explained the logic behind the publicity stunt.

“We’ve had bad experiences with telcos for so long that many of us feel resigned to the fact that being with a telco means dealing with the terrible service and poor customer experience,” said Ty.

“We wanted to show Australians that it’s as toxic as a relationship and nudge them into taking the step towards being with a telco that will never let you down.”

As part of its launch strategy, Circles.Life is attempting to lure users from telco rivals Telstra and Vodafone by offering a special deal.

 




Please login with linkedin to comment

Circles.Life telco Telstra

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]