Team Epic Brings LED Signage To Victoria’s Sporting Stadiums

Team Epic Brings LED Signage To Victoria’s Sporting Stadiums
SHARE
THIS



The fan experience at the MCG and Etihad Stadium was significantly enhanced  at the season opening AFL games, with the two premier sporting venues becoming the first in Australia to have full LED digital signage installed.

Each ground now boasts one kilometre of internal LED digital signage, which will be a game-changer for clubs, advertisers and, most importantly, fans.

This advancement in the stadium experience is the result of a partnership between Team Epic and the AFL, along with hardware supplier, Corporate Initiatives.

LED Signage 1_

The LED ribbons have been installed along the circumference of the ground and first-level at Etihad and the MCG.  With the signs in place, it is now possible to celebrate moments from the game in real-time, as well as providing an opportunity for advertisers to dominate the space.  The opportunity for home team clubs to engage with fans is now endless, and club marketing and creative teams will really push the boundaries in bathing the stadiums in club colours and messaging to connect with their fans.

Richard Coyne, managing director of Team Epic said, “We are committed to improving fan experience by supporting Australia’s premier sporting venues to be at the cutting edge of technology.  As we launch these screens in conjunction with the AFL season, we have developed a great opportunity to give back to the home club and ensure that the fans are fully engaged throughout key points in the game.

“The opportunity for marketers to use this technology to connect brands with fans across a variety of sports is almost limitless and whilst the initiative has kicked off with AFL, we were mindful of the needs of all tenants of these stadiums, in particular Cricket Australia.  On the back of the success of the Cricket World Cup and its use of LED signage, we think there is a huge role for LED to play in the domestic cricket competition and we look forward to working on this as the year progresses.

“There isn’t a stadium in the country right now that has this quality of equipment in it – and at this extent – and it is going to have a huge impact on the fan experience for all sports.”

Please login with linkedin to comment

appointment MEC

Latest News

Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved
  • Uncategorised

Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved

A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
  • Media

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
  • Technology

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
  • Uncategorised

New Research Reveals Men Unsure How To support Gender Equality

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Wins Dairy Australia’s PR
  • Marketing

Haystac Wins Dairy Australia’s PR

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]