Following triple-digit growth across the Asia-Pacific region, real-time customer data solutions and enterprise tag management Tealium has announced the availability of its Australian data centre.
Tealium’s Australian data centre ensures local clients can meet local storage compliance and governance requirements for real-time customer data.
The Australian data centre is the latest local success for Tealium. The number of Tealium Universal Data Hub clients has grown exponentially over the last 12 months, and now includes Vodafone, William Hill, Cronulla Sharks, Melbourne University and Nude by Nature.
Additionally, the Tealium partner network is expanding with the most recently-struck agreement with Spinach Advertising.
Eyal Mekler, managing director of Tealium for Australia and New Zealand, said: “Real-time data that can be understood and acted upon in the moment is vital to marketing and business success today.
“Tealium’s Universal Data Hub means everyone in the organisation can access this enriched real-time data feed, and for those in verticals like financial services, that real-time data can how be held onshore as needed by relevant local data requirements.”
Tealium enables organisations to be more agile with data for digital initiatives with its greatest strength in the integration of online and offline (including POS) data, internal siloed data and big data feeds to deliver a more holistic view of each customer.
That holistic view can then trigger relevant and consistent actions across delivery channels including email, in-store, display, social, analytics and websites.
“Digitally-savvy consumers expect brands to interact in the moment which needs real-time data at all touchpoints,” Mike Anderson, founder and chief technical officer at Tealium, said.
“Tealium was built understanding the vital role of streamlined customer data flows for digital transformation. We’re excited to deliver a local data centre to help Australian organisations embrace customer centricity as part of digital transformation efforts.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]