Tag management and real-time customer solutions company Tealium has appointed tech driven marketing agency Blirt as the first distribution partner in Australia. It is the first wholly local partnership for Tealium.
Under the partnership agreement, Blirt will provide Tealium’s data capture and management solutions to it’s property, finance, automotive, tourism and education clients to enable them to better manage and leverage their first party data, and drive more personalised, relevant interactions.
“Marketers with right-now targeting ability from real-time data continue to see increased success in digital marketing,” said Eyal Mekler, managing director, Tealium Australia. “The best creative executions need access to segmented, behaviourally-rich data to deliver conversions across all touchpoints. Tealium makes your first party data as easy to access as opening a browser and simple to share across all digital channels for better multi-channel marketing.
“Blirt is an agency that understands the importance of data as an enabler of their creative campaigns. We’re very happy to have such a like-minded partner in Australia.”
Blirt provides clients with specialist skills in online customer journey management and digital brand experiences to unlock data for powerful revenue producing communication programs.
“The digital customer is mobile, always on, multi device and extremely social,” said Blirt managing director, Stuart Leo. “Tealium’s audience segmentation and tag management solutions are unmatched in their ability to reveal new opportunities in data driven marketing programs.”
“Behavioural targeting in real time across many devices is the future of digital marketing and Tealium’s products allow our clients to unlock large data pools useful for branding and lead generation or nurturing. It’s a powerful addition to our digital brand experience offering.”
As part of the partnership agreement, Blirt will offer Tealium iQ Tag Management and Audience Stream solutions to clients and prospects.