Taylor Wines Takes Playful Route Into Sponsorship of Australian Rugy

Published on: 31st August 2018 at 11:21 AM

David Hovenden

1 Min Read

Australian wine brand Taylors Wines has taken a tongue-in-cheek approach to leveraging their sponsorship of Australian Rugby and the Wallabies by poking fun at the often misaligned and poorly brokered world of sports sponsorships where sports and brands often have little in common.

Suggesting that they know wine well but little about Australian rugby (and that Australian rugby knows rugby and little about wine), Taylors playfully parodies the often high falutin world of wine appreciation in a way aimed at helping open up the category to a broader audience whilst also appealing to Wallabies fans.

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Credits

Production: Infinity Squared

Director: Nicholas Boshier

DOP: Tony Luu

Writer: Cameron Brown

Producer: Honae MacNeill

Editors: Cameron Drew, Ben Zemanek

TAGGED: taylors wines

By David Hovenden

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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.