Taylor Wines Takes Playful Route Into Sponsorship of Australian Rugy

Taylor Wines Takes Playful Route Into Sponsorship of Australian Rugy

Australian wine brand Taylors Wines has taken a tongue-in-cheek approach to leveraging their sponsorship of Australian Rugby and the Wallabies by poking fun at the often misaligned and poorly brokered world of sports sponsorships where sports and brands often have little in common.

Suggesting that they know wine well but little about Australian rugby (and that Australian rugby knows rugby and little about wine), Taylors playfully parodies the often high falutin world of wine appreciation in a way aimed at helping open up the category to a broader audience whilst also appealing to Wallabies fans.

All video assets have been made native for both skippable and non-skippable digital and social environments.



Production: Infinity Squared

Director: Nicholas Boshier

DOP: Tony Luu

Writer: Cameron Brown

Producer: Honae MacNeill

Editors: Cameron Drew, Ben Zemanek

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