Australian wine brand Taylors Wines has taken a tongue-in-cheek approach to leveraging their sponsorship of Australian Rugby and the Wallabies by poking fun at the often misaligned and poorly brokered world of sports sponsorships where sports and brands often have little in common.
Suggesting that they know wine well but little about Australian rugby (and that Australian rugby knows rugby and little about wine), Taylors playfully parodies the often high falutin world of wine appreciation in a way aimed at helping open up the category to a broader audience whilst also appealing to Wallabies fans.
All video assets have been made native for both skippable and non-skippable digital and social environments.
Production: Infinity Squared
Director: Nicholas Boshier
DOP: Tony Luu
Writer: Cameron Brown
Producer: Honae MacNeill
Editors: Cameron Drew, Ben Zemanek