Tatts Lotteries Wrapped Up Extra Gifts For Aussies Last Year With Outdoor Campaign

  • Instant Scratch-Its_BigGifts 3 - Melbourne
  • Instant Scratch-Its_BigGifts 2 - Brisbane
  • Instant Scratch-Its_BigGifts - Sydney
1 / 3
SHARE
THIS



In the week leading up to Christmas, while everyone else was busy wrapping their presents, Tatts Lotteries wrapped a few of its own to Australians to add Instant Scratch-Its to its Christmas shopping list.

Called ‘Little Gifts, Big Wins’, the out-of-home campaign featured large gift-wrapped Christmas presents including luxury boats and cars, showing how the little gift of an Instant Scratch-Its ticket could turn into a big win.

Head of marketing Karine Mac said Instant Scratch-Its tickets are the perfect last-minute gift.

“This year we wanted to remind Christmas shoppers that a fun little present could turn into a top prize win,” said Mac.

https://vimeo.com/150646363

“Breaking through shopping centre clutter is difficult at the best of times, and almost impossible at Christmas,” said Brendan Greaney GPY&R Brisbane executive creative director.

“So we thought we’d give people a little reminder while they’re on their way to the shops.”

The eye-catching mobile installations, brought to life in collaboration with the teams at ApolloNation and oOh! Edge was driven around major roads, shopping precincts and landmark destinations in Melbourne, Sydney and Brisbane during the seven days leading up to Christmas.

 

CREDITS:

Tatts Lotteries:

Karine Mac         Head of Marketing, Tatts Lotteries

Ann Hooper        Senior Brand Manager, Instant Scratch-Its

Matt Itzstein        Assistant Brand Manager, Instant Scratch-Its

Michelle Dyer     Marketing Coordinator

 

GPY&R:

Brendan Greaney Executive Creative Director

Nick Williams      Head of Design

Andrew Leftley   Senior Art Director

Richard Boland  General Manager

Ricky Harpin       Senior Account Manager

Fiona Caird         Group Communications Director

 

Carat:

Gill Black             Business Director

 

Apollo Nation:

Leah Beadman  Business Director

 

oOh! Edge:

Luke Maurel        Client Service Director

Fiona Young       Campaign Manager

Please login with linkedin to comment

beach body ready GPY&R

Latest News

A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season
  • Opinion

A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season

In this piece, Doddle APAC CEO Justin Dery explains why retail marketers should look beyond traditional delivery options this Christmas. 2020 has been a year like no other, and marketers across the world, regardless of industry, have been forced to rethink brand interaction, upweighting digital and tracking rapidly evolving consumer behaviour. This year’s sales season […]

Opinion

by B&T Magazine

B&T Magazine
Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue
  • Marketing

Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue

Following an extensive search, Sydney WorldPride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. WorldPride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023. Zammit’s key […]

Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign
  • Campaigns

Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign

PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]

The Core Agency Brands Just Better Care As ‘Just Better…’
  • Media

The Core Agency Brands Just Better Care As ‘Just Better…’

Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]

P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room
  • Campaigns

P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room

Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]

Snap Launches New Product Suite For App Advertisers
  • Advertising
  • Technology

Snap Launches New Product Suite For App Advertisers

From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]

Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative
  • Campaigns

Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative

Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]

by B&T Magazine

B&T Magazine
RACQ Highlights ‘Membership Model’ In Cultish New Campaign
  • Campaigns

RACQ Highlights ‘Membership Model’ In Cultish New Campaign

Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]