Tastes Like: The Aussie Open With Vegemite, QMS & Thinkerbell

Tastes Like: The Aussie Open With Vegemite, QMS & Thinkerbell
SHARE
THIS



As the official partner of the 2019 Australian Open ballkids, Vegemite has unveiled a cheeky dynamic outdoor campaign on QMS’ iconic Richmond digital billboard; ‘The Punt.’

In collaboration with creative agency Thinkerbell, the quintessentially Australian brand is putting a tongue-in-cheek tennis-related twist on their celebrated ‘Tastes Like Australia’ campaign.

Over the Australian Open period, Melbournians and tennis fans will get a taste of what it means to be a part of summer’s most anticipated sporting event through a series of contextually relevant creative executions.

Utilising remote URL hosting technology, Thinkerbell will have complete creative control of content displayed by Vegemite, using witty copy and classic colloquialisms to respond to the events of the Australian Open as it unfolds.

QMS general manager of operations Steve Bovey said “The dynamic digital technology behind this campaign ensures immediate relevance and strong brand alignment for Vegemite.

“With Thinkerbell having the ability to update and schedule creative instantly, Vegemite is able to relate to tennis-goers in a fun and unique way via our iconic ‘The Punt’, just a stone’s throw away from all the action at Melbourne Park.”

Thinkerbell founder & chief creative officer Jim Ingram said: “Being able to write, and then execute in real time has been an absolute blast.

“The agency has had a lot of fun with this submitting their ideas for the site, based on what they see happening and it’s been a great experience for the whole team.

“It’s also great to see a broadcast, high reach medium such as outdoor being so reactive and dynamic.”

Please login with linkedin to comment

Australian Open QMS Vegemite

Latest News

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]