Have you ever wondered what Victorians care about that the rest of the country don’t? Or what people from New South Wales tweet about the most? Spredfast, a social media software company, monitored Twitter over the course of last year and has found some interesting insights.
“With two million tweets in 2016, NSW is the most active Australian state on Twitter, with the topic of tourism trending throughout the year. The data also revealed that four Australian states trended on the topic of jobs, while Western Australia was the loudest state when it came to discussing horse racing.
“When we take a look at the sentiment, Tasmania wins the prize for the most positive Tweets,” said Adrian Mottershead, head of ANZ at Spredfast.
In 2016, the top three hashtags of the year revealed a strong interest in politics and sports.
Top topics per states in 2016
‘Job’ has been the top topic in 2016 on Twitter in Victoria, South Australia, Queensland and the Australian Capital Territory.
Tourism and creativity are what inspires people in New South Wales and Tasmania to tweet the most.
Finally, Northern Territory seems to speak about news most often which may be influenced by the NT News publication which often has quirky headlines.
And Spredfast has revealed the surprising data that Western Australia loves to talk about horse racing more than anything else!
Most retweeted and liked tweet per state in 2016
Australian Capital Territory
Canberra’s must-see events from September 2016 to March 2017 https://t.co/wZUqdw09xV #Canberra #bucketlist #Travel pic.twitter.com/I8KtOjyF30
— Morgan Magazine ™ (@supermorgy) August 18, 2016
New South Wales
What an amazing picture #supermoon2016 #sydney pic.twitter.com/LQFcIwqdjJ
— Hana (@Hana_ElSayyed) November 14, 2016
Northern Territory
Camping in the Kakadu – what a trip. Check out my travel blog.https://t.co/nQ8RCG808g#kakadu #campinginNT #northernterritory pic.twitter.com/Edvzmqz3Tn
— Lynne Morley (@Lynne_Jean) October 16, 2016
Queensland
Hey, @PeterDutton_MP, I’m Lebanese Australian and I’m the Deputy Premier of #qld #auspol #spreadhummusnothate pic.twitter.com/PFN3T9WrCo
— Jackie Trad (@jackietrad) November 23, 2016
South Australia
Signwriters Adelaide https://t.co/8dbN0UqylT #signwriters #sign #signwriting #Adelaide pic.twitter.com/Li812u1l7u
— HOME GIRAFFE (@HOMEGIRAFFE) March 24, 2016
Tasmania
The bowlers in #Rajkot wish they were in #Hobart, and the batsman in Hobart wish they were in Rajkot! #IndvsEng #AusvsSA
— Stuart Broad (@StuartBroad8) November 12, 2016
Victoria
heading to #melbourne#australia #2pm
anybody in #melbourne ? https://t.co/ivpHZo0JgP— JUN. K (@Jun2daKAY) November 10, 2016
Western Australia
The best #SEO company in #Perthhttps://t.co/KfD5C9ACGj #marketing #onlinemarketing #SearchEngineOptimization #business
— BizSuperViewz (@BizSuperViewz) December 7, 2016
2016 Twitter numbers for Australian states
New South Wales is the clear winner for 2016 for tweets. Victoria and Western Australia follow closely in second and third place.
However, when looking at which state was the most positive in 2016, Tasmania is winning the race. Western Australia is following as the second place and Victoria as the third.
For all the states, people were tweeting most frequently around midday and during weekdays.
Top tweeting states in 2016
- New South Wales – two million tweets
- Victoria – 1.9 million tweets
- Western Australia – 1.2 million tweets
- South Australia – More than one million tweets
- Queensland – 700,000 tweets
- Australian Capital Territory – 450,000 tweets
- Northern Territory – 400,000 tweets
- Tasmania – 200,000 Tweets
Top state sentiment in 2016
Lead image: Twitter, @Australia
