Shot on Sydney’s rugged southern coast, Target’s new season activewear celebrates the energy we feel when we get out of the gym and into the elements.
The raw power of the sun, wind, and waves are not only reflected in the designs, but also the quality of the new range.
Target general manager, marketing, Kenton Elliot said: “At Target, we’re proud to have released an amazing new collection of Activewear, designed to stand up to Australian conditions.”
Watch the TVC below:
Scored by Kevin Morby’s hauntingly beautiful track, Harlem River, the campaign will run in multiple media channels including TV, gym screens, OOH, and social media.
AJF Partnership executive creative director, Josh Stephens said: “We hope the Natural Forces campaign inspires people – not only to enjoy working out but to enjoy being in the outdoors too.”
The campaign was created by AJF Partnership, a GrowthOps Business, and directed by Sophia Banks at Finch, with media planning and buying by OMD.
Target’s Natural Forces Activewear campaign launched yesterday, Sunday 4 August.
Client: Target Australia
- General Manager, Marketing: Kenton Elliot
- Head of Brand Communication and Customer Experience: Nicole Gillard
- Head of Creative and Brand Design: Nunzio Miano
- Brand Marketing Manager: Laurelle Esse
- Campaign Manager: Lauren Conte
Agency: AJF Partnership, a GrowthOps Business
- Executive Creative Director: Josh Stephens
- Head of Strategy: Jacqueline Witts
- Group Account Director: Emily Pockley
- Creative Director: Georgia Arnott
- Senior Copywriter: Melanie Stevens
- Senior Account Director: Tess Porter
- Senior TV Producer: Liesel Haug
- Art Director: Jess van de Vlierd
- Account Manager: Lucy Bell
- Strategic Planner: Hayley Read
- Director: Sophia Banks
- Producer: Kate Menzies
Media planning and buying: OMD
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]