Another day, another consumer complaint – and today is no different, with Target in strife for making light of Obsessive Compulsive Disorder.
A Christmas sweater with the words, ‘OCD: Obsessive Christmas Disorder’, have thrown US Target shoppers into disarray for its offensiveness, and are calling for the retailer to stop selling it.
Crying out for some empathy, consumers are asking the company to pull it from the shelves and “not to sell illness as a fashion statement”, as one person put it.
But Target is sticking to its guns, and said in a statement, “We never want to disappoint our guests, and we apologize for any discomfort. We currently do not have plans to remove this sweater.”
Target is just one of a number of retailers carrying products with the slogan this season, including all of these people in Google.
And it’s not exactly going down well on Twitter:
Can’t wait for the rest of @Target disease themed fashion line. Next up: PTSD (People That Shop Disorder) pic.twitter.com/kf0ZBxnnOm
— Allison Raskin (@AllisonRaskin) November 9, 2015
Hey @Target this sweater isn’t cute or funny. OCD is a serious mental illness that shouldn’t be mocked. pic.twitter.com/zXkSY7leiz — Kate Gannon (@garrulouskate) October 29, 2015
Boo, @Target. You’ll end up on the naughty list if you keep making light of illnesses like #OCD. pic.twitter.com/QERuaFK4OJ
— Dani Poole (@DPoolePR) November 8, 2015
Tell @Target this product is offensive. #OCD #stigma pic.twitter.com/WnGUGqzFtO — Tammy Daily (@MoviesNMadness) November 6, 2015
Target responded to at least one user:
@DPoolePR It’s never our intent to offend anyone! We’ll share your concern with our teams and the manufacturer. Thanks for posting!
— AskTarget (@AskTarget) November 9, 2015
Image: Twitter/Allison Raskin
