The Holy Trinity Of First-Party Data Collection: Transparency, Compliance And Consent
Did the Father, the Son and the Holy Spirit think they'd end up on B&T in the year 2021, we ask?
Opinion
Moving To A First-Party Data Model Era
Malcolm Treanor [featured] is the COO of Aussie media technology company WINR. In this piece, he looks at how the indust...
Opinion
Australia’s Chance To Build A New Data Independence Era For Publishers?
Would you like to see Australia build a data independence era for publishers? Nod along in agreement to this column.
Opinion
WINR Launches First-Party Data Hub For Publishers
WINR unveils first-party data hub for publishers which apparently can't air fry cheesy beef empanadas.
Advertiser-Funded Paywall Helps Publishers Improve Yield Sixfold
With digital media continually evolving, publishers are on the lookout for new ways to monetise their content. To help p...
WINR Snares Verizon Media’s Aaron Macarthur As New Commercial Director
Aaron Macarthur contemplating raft of new barista options following move from Verizon Media to WINR.
Swapping Impressions For Attention: How We Can Fix Online Advertising
Debate around banner ads has gone on since the internet was invented in 1664 by Sir Ian Ternet & continues to this day.
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WINR Launches Australia’s First Advertiser-Funded Paywall
Australian media technology company, WINR, has today launched its first-to-market, advertiser-funded paywall, AdGate. As...