Home » Taboola drives free advertising to six Australian women-owned businesses, as part of its new #RecommendHER program

22 April, 2021

Taboola drives free advertising to six Australian women-owned businesses, as part of its new #RecommendHER program

By Rochelle Burbury

Taboola, a global leader in powering recommendations for the open web, has powered free advertising campaigns for more than 100 women-owned businesses, including six Australian businesses, as part of its new #RecommendHER program.

The Australian recipients are PreppedFRESH, Little Noa, LXL House, Wyse Women, Trading In Style and Jes Chev.

Taboola ran this global initiative during March 2021, providing $US500,000 of free advertising on its network to women-owned businesses.

Participants in #RecommendHER received access to Taboola’s vast network which reaches 516 million daily active users, in a brand safe environment. These brands joined more than 13,000 advertisers that have already tapped Taboola’s scale to achieve business objectives, from brand awareness to increasing conversions.

The company’s global #RecommendHER campaign aims to celebrate female trailblazers across the business sector, in light of continued disparity between female and male-owned businesses and their support structures.

Grant recipient Isabelle Dunn, who owns direct-to-consumer service, PreppedFRESH, said the advertising campaign would help significantly in launching her business, which offers prepped vegetables and herbs, flash-frozen and home-delivered, minimising prep and waste.

“As a new category pioneer, and with an e-commerce first distribution model, new customer acquisition is our priority,” she said.

“Native advertising is the perfect format and environment for us to drive [our business] objectives, with cost efficiency and scalability. As a start-up, mostly self-funded, and still pre-revenue, this grant will go a long way to help us fast-track our launch.”

Dunn said celebrating the achievements of female-owned businesses was critical to encouraging women to enter the start-up world.

“Research shows women are often less self-assured than men, and that to succeed, confidence matters as much as competence. As such, fewer women tend to have the confidence to start businesses and go on to successfully secure the level of funding required to scale. With fewer visible role models, young girls are less likely to feel inspired and empowered to be bold and take risks – they can’t be what they can’t see. That’s why celebrating and making such achievements more visible is important. It’s about fuelling the virtuous circle,” she said.

The founders of artworks and limited-edition prints business LXL House, Laura Pietrantonio and Lauren Scott, said the grant would help them grow their custom art print business, amid the pressures of daily life.

“While this business is our true passion, we also need to maintain day jobs to fund our lifestyles – this leaves us less time to focus on pushing out the brand and working to encourage brand awareness and sales,” the pair said.

“The Taboola grant will increase brand exposure to a targeted audience when they are most receptive to new messages and products. We’re extremely grateful that a global brand like Taboola [is] recognising and empowering women-owned businesses and using their platform to give back to those smaller players in the market.”

The founder of Australian girls’ clothing brand Little Noa, Sue Wainer said the grant would help her bring her lockdown dream to reality.

“We all know the ups and downs of starting a new business, so this grant from Taboola has come at just the right time! It is also quite humbling to have been selected by Taboola to receive this grant and be amongst this amazing group of fellow female business founders. Little Noa is new to the market, so we are so grateful for the advertising and exposure to a new audience,” she said.

“As Little Noa is a young girls clothing brand, we aim to create clothing pieces that are age appropriate and that help girls feel comfortable and confident, so they have the freedom to make their dreams become a reality.”

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