Taboola has announced a major adoption milestone for its Taboola Creative Shop, the first global program to help brands and media agencies execute and optimise advertising campaigns that run on its network.
Since launching two years ago, more than 500 of the world’s top brands and agencies have chosen the Taboola Creative Shop to increase the impact of their Taboola campaigns, driving both brand and performance advertising goals.
The Creative Shop leverages data from thousands of successful ad campaigns that have run on Taboola’s network of premium publishers, as well as thousands of ongoing A/B tests.
It couples this massive dataset with a team of data analysts, content strategists, copywriters, graphic designers, and video editors to give brands the strategies and assets needed to bolster results for brand or performance advertising goals.
Last year, several new customers were added to the Taboola Creative Shop, including Lowe’s, eToro, AIG, KIA, Sciplay, MVF and ERGO.
Lowe’s utilises the Taboola Creative Shop for both video and content campaigns, leveraging insights and best practices to produce motions ads, images, and copy.
The program also helped AIG achieve higher conversion rate from their video campaign by adapting assets and adding features to attract attention from users, as well as increased clicks to their landing page.
“The Creative Shop continues to couple our massive reach for advertisers with insights and guidance that are unique to Taboola, resulting in clear results for brands and media agencies,” said Taboola CEO, Adam Singolda (featured image).
“Over the past two years, we’ve seen the Creative Shop continue to grow to serve nearly every type of modern brand, to run campaigns that are effective and drive meaningful results regardless of desired outcome. Through this program, we are grateful to be even closer partners with the world’s top brands,” said Adam Singolda, CEO, Taboola.
The Lowe’s team commented, “Leveraging animated stills to complement standard units has also boosted performance against our main ROAS KPI by nearly 100 per cent. In addition, the Title Analyzer is a very useful tool for sorting a list of headlines by highest to lowest predicted CTR and has certainly come in handy more than once,” said the Lowe’s team.
AIG head of marketing, Anat Mizrach Lachman, said, “The Taboola Creative Shop is a key element in the success we see with running video campaigns on the Taboola network. Their ability to produce different formats at a very fast pace and adapt our creatives to achieve a ‘brandformance’ KPI based on our needs at AIG has been crucial. I’m confident we will continue to utilise this great service with our future campaigns.”
MVF head of native advertising, Luke Watkin said he had always been “super impressed” with Taboola’s Creative Shop, and the way it managed to find new insights he “hadn’t considered before”.
“Our recent workshop was an excellent example of this, with constant lightbulb moments that left the team and me feeling inspired and motivated to start testing new ideas!” Watkin added.
