For the first time in their history, premium tea brand T2 has launched a major TTL campaign to continue its global growth push with Cummins&Partners.
The campaign, titled ‘To The Power of T2’, highlights the growing role of tea in people’s lives.
The campaign is being rolled across TV, digital and social, and is the first from Cummins&Partners, having being awarded the business earlier in the year.
Cummins&Partners founder Sean Cummins said drinking tea is a very personal experience, but currently people aren’t taking three minutes out of their day to brew a cup of loose leaf.
“By positioning T2 as a product that helps to amplify these moments or feelings, we are giving people an excuse and reason to take that little bit of extra time for themselves,” he said.
Jane Hoban, global director of marketing at T2, said: “We are thrilled to launch our first ever TV campaign together with C&P. The campaign is a perfect representation of our brand and what we stand for, and we have already had incredibly positive feedback from T2 fans.
“We love tea and all the different ways it makes us feel. At T2 we take it one step further, multiplying every tea moment into something a little out of the ordinary.”
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]