Aussie fresh produce brand Qukes baby cucumbers has unveiled a new TV and online campaign by Sydney creative agency Elevencom.
The campaign is the first work produced by Elevencom after it won the Qukes baby cucumbers business in a competitive pitch in December last year.
The series of quick and quirky commercials aims to embed the Qukes brand name in people’s minds by playing on the letter ‘Q’ to explain the unique benefits of the vegetable.
You can view the TVC here.
The Qukes brand is owned by one of fresh produce marketers Perfection Fresh.
Lee Carnemolla, group marketing manager at Perfection Fresh, said: “It’s a fun product with a fun brand name, so we wanted to really capitalise on that to take ownership of the category.
“Qukes are the quintessential kid-friendly vegie, but they’re also perfect anyone looking for a deliciously healthy snack, and we think Elevencom’s creative captures that perfectly.”
Client: Perfection Fresh
Marketing manager: Kristie Emerson
Group marketing manager: Lee Carnemolla
Creative team: Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore
Director account service: John McLachlan
Director: Tim Green
Producer: Nina Salter
Sound: Take 2
Engineer: Greg Crittenden