Aussie fresh produce brand Qukes baby cucumbers has unveiled a new TV and online campaign by Sydney creative agency Elevencom.
The campaign is the first work produced by Elevencom after it won the Qukes baby cucumbers business in a competitive pitch in December last year.
The series of quick and quirky commercials aims to embed the Qukes brand name in people’s minds by playing on the letter ‘Q’ to explain the unique benefits of the vegetable.
You can view the TVC here.
The Qukes brand is owned by one of fresh produce marketers Perfection Fresh.
Lee Carnemolla, group marketing manager at Perfection Fresh, said: “It’s a fun product with a fun brand name, so we wanted to really capitalise on that to take ownership of the category.
“Qukes are the quintessential kid-friendly vegie, but they’re also perfect anyone looking for a deliciously healthy snack, and we think Elevencom’s creative captures that perfectly.”
Client: Perfection Fresh
Marketing manager: Kristie Emerson
Group marketing manager: Lee Carnemolla
Creative team: Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore
Director account service: John McLachlan
Director: Tim Green
Producer: Nina Salter
Sound: Take 2
Engineer: Greg Crittenden
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]