Sydney advertising agency Elevencom is working together with PR agency Bite Communications, Darwin-based educator and agricultural scientist Rod Baker, and a remote Indigenous community in East Arnhem Land to create a new spring water business.
The group has just launched a nationwide crowdfunding campaign to kick-start the business, called Knowledge Water, which is aimed at closing the gap in wealth, health and education in the region.
This triple bottom-line enterprise will harvest water from a spring on the community’s traditional land and sell it across the Northern Territory and around Australia.
The local employment generated will vitalise the struggling community, while profits will be used to keep the local school open, and eventually to train Indigenous teachers.
The business also aims to give Indigenous communities a healthy alternative to sugary drinks.
Elevencom has been involved in Knowledge Water for the last 18 months, first visiting the community to conduct a marketing and creative workshop, then developing the brand strategy, packaging design and website.
“From the beginning, this has been a genuine creative partnership, with knowledge mixing freely between all the groups, John McLachlan, director of operations at Elevencom, said.
“Even the initial idea for the logo came from one of the family members.”
Bite Communications managing director Andrea Brydges said she was honoured to be supporting such an important initiative.
“As a business, we’ve been a long-term supporter of Indigenous health and empowerment, and you won’t find a better example of both than this project,” she said.
“Telling these stories is so important; it’s not only about inspiring people to support Indigenous enterprise, but also throwing light on positive stories in remote Australia.”
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry has announced a series of group deal arrangements for its members, offering them savings on industry reporting, training and media tools. The group deal arrangements, brokered by the IMAA, offer independent media agencies access to reporting and […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]