Australian ERP and Payroll software developer Sybiz Software has unveiled a new corporate logo, coinciding with the latest update to its ERP and Payroll solutions and the business’s 45th anniversary.
Sybiz CFO Ben O’Brien said the company has been gradually updating their corporate brand and style to reflect the changing nature of the ERP market, and Sybiz’s role in the industry.
“As times have changed, we have embraced the constant evolution of business management solutions,” he said.
“We took a huge leap forward in 2013 with the re-release of our flagship product, Sybiz Vision, empowering businesses with an ever-growing, modern ERP solution. We reached a point where the possibilities afforded by Sybiz Vision had significantly changed the scope of our target audience, and we wanted to give clients that added confidence of a strong brand to back it up.
“As we begin the next decade of Sybiz solutions, starting with version 20 this month, we felt it was the perfect time for an update to our corporate logo.
The new brand logo was designed in-house after months of thoughtful discussion about Sybiz’s philosophy, mission and, of course, future.
“Our brand identity has changed considerably over the past 45 years. This next evolution is an important statement about our unique role as an ERP vendor,” said Sybiz marketing executive Dominique Wright.
She said that Sybiz wanted to retain the essential elements of their previous logo – a part of the business for over 2 decades – but with a message that better reflects the importance of connectedness for Sybiz users.
“Sybiz solutions are designed to fit within your business. Complementing staff needs, operational capability and business growth; a piece of the puzzle that seamlessly closes the gaps in your business processes and ensure information can flow freely throughout the organisation,” Wright said.