This Mother’s Day, Suzuki Automotive and creative agency ATime&Place are urging Aussies to gift mum a Suzuki Swift Hybrid.
The promotional campaign is designed to drive people into dealerships where they can receive Mother’s Day Card Coupons entitling the bearer to a bonus $500 fuel voucher with the purchase of a new Suzuki Swift Hybrid. The gift of extra fuel, on a car, for the mums that go the extra mile.
Suzuki Automotive, national marketing manager, Daniel Sammut, said: “In these tough economic times we don’t want people wasting their precious money on things that don’t last, like flowers. That’s why we’ve created this promotion to sweeten the deal on a reliable, financially viable, and very buyable Suzuki Swift Hybrid. Just pop into your local Suzuki dealer, pick up a card, and then a car, and take mum on a nice driving date while you’re at it.”
ATime&Place chief creative officer, Matt Lawson said: “Some people may say we are simply exploiting the endless love children have for their mothers to make noise about a car that lasts forever. All at a time when the economics of buying a hybrid makes so much sense, especially when you factor in a $500 bonus fuel voucher for mums. And those people would be right.”
The tactical campaign is running across social, online, radio, and in-store, until Mother’s Day, Sunday 10 May.
Mother’s Day Card Coupons are available at participating Suzuki dealerships nationwide.
Campaign Credits
Client: Suzuki Automotive
Creative Agency: ATime&Place
Media: Noisy Beast
