Suzuki Launch Charming Album “Land Shanties” To Promote The Vitara Via Deloitte Digital

Suzuki Launch Charming Album “Land Shanties” To Promote The Vitara Via Deloitte Digital
B&T Magazine
Edited by B&T Magazine



Suzuki Australia and Deloitte Digital have released an album of “Land Shanties” as a soundtrack to the Suzuki Vitara, brought to life by renowned sea shanty band, The Longest Johns.

The seven-song concept album, about one man’s odyssey to buy almond milk for his sweetheart, is now available to stream on Apple Music, Spotify and at suzuki.com.au.

The fully integrated campaign, running across TV, social, radio and Suzuki.com.au has already driven unprecedented demand for Vitara test drives in Australia.

Launching this week, the full ‘Land Shanties’ album has already attracted over 50,000 streams across Spotify, Apple Music and YouTube.

The “Land Shanties” Album is designed to be played as a backdrop to all your belt-bucklin’ escapades, or if you’re just finding a park at the supermarket.

Michael Pachota, general manager at Automotive, Suzuki Australia, said: “The Vitara, the flagship of our fleet makes every trip an adventure, even if you’re just nipping down the shops.

“So, it made sense to bring that to life with an album of Land Shanties, along with a beautifully executed integrated campaign.

“While this is the soundtrack to your Vitara we’re hoping it has broader appeal, because we want to bring every driver the feeling of adventure you get in this magnificent car.”

Matt Lawson, chief creative officer at Deloitte Digital, said: “Sea Shanties made tough voyages at sea much more fun, so, imagine what they can do for fun voyages.

We wanted to make a family-friendly album that helped make the advertising more fun, but also made the product more fun too.”

Client: Suzuki Australia

General manager, Automotive: Michael Pachota

Assistant marketing manager, Automotive: Robert Rosengarten

Digital marketing coordinator, Automotive: Daniel der Sammut

Creative consultancy: Deloitte digital partner:

Chief creative officer/partner: Adrian Mills

Executive creative director: Matt Lawson

Designers: Charles Baylis:

Group account director: Daniel Galeano/Caitlin Demetriou

Senior producer: Daniel Loukidis

Marlese Sloan Finished Artist: Mark Scano

Concept and lyrics: Matt Lawson and Charles Baylis.

Music and additional lyrics: The Longest Johns.

Production company: Finch

Director: Christopher Nelius

Executive producer: Corey Esse

DOP: Liam Gilmour Editor:

Editor: Tim Parrington

Colourist: Edel Rafferty

Online: Jamie Scott

Sound house: Squeak E. Clean Studios

EP: Ceri Davies

Sound engineer: Dee Gjedsted

Media: Noisy Beast

Ben Lynch: Group Media

Director Josh Sharpe: Media account manager




Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]