Suzuki Australia and Deloitte Digital have released an album of “Land Shanties” as a soundtrack to the Suzuki Vitara, brought to life by renowned sea shanty band, The Longest Johns.
The seven-song concept album, about one man’s odyssey to buy almond milk for his sweetheart, is now available to stream on Apple Music, Spotify and at suzuki.com.au.
The fully integrated campaign, running across TV, social, radio and Suzuki.com.au has already driven unprecedented demand for Vitara test drives in Australia.
Launching this week, the full ‘Land Shanties’ album has already attracted over 50,000 streams across Spotify, Apple Music and YouTube.
The “Land Shanties” Album is designed to be played as a backdrop to all your belt-bucklin’ escapades, or if you’re just finding a park at the supermarket.
Michael Pachota, general manager at Automotive, Suzuki Australia, said: “The Vitara, the flagship of our fleet makes every trip an adventure, even if you’re just nipping down the shops.
“So, it made sense to bring that to life with an album of Land Shanties, along with a beautifully executed integrated campaign.
“While this is the soundtrack to your Vitara we’re hoping it has broader appeal, because we want to bring every driver the feeling of adventure you get in this magnificent car.”
Matt Lawson, chief creative officer at Deloitte Digital, said: “Sea Shanties made tough voyages at sea much more fun, so, imagine what they can do for fun voyages.
We wanted to make a family-friendly album that helped make the advertising more fun, but also made the product more fun too.”
Client: Suzuki Australia
General manager, Automotive: Michael Pachota
Assistant marketing manager, Automotive: Robert Rosengarten
Digital marketing coordinator, Automotive: Daniel der Sammut
Creative consultancy: Deloitte digital partner:
Chief creative officer/partner: Adrian Mills
Executive creative director: Matt Lawson
Designers: Charles Baylis:
Group account director: Daniel Galeano/Caitlin Demetriou
Senior producer: Daniel Loukidis
Marlese Sloan Finished Artist: Mark Scano
Concept and lyrics: Matt Lawson and Charles Baylis.
Music and additional lyrics: The Longest Johns.
Production company: Finch
Director: Christopher Nelius
Executive producer: Corey Esse
DOP: Liam Gilmour Editor:
Editor: Tim Parrington
Colourist: Edel Rafferty
Online: Jamie Scott
Sound house: Squeak E. Clean Studios
EP: Ceri Davies
Sound engineer: Dee Gjedsted
Media: Noisy Beast
Ben Lynch: Group Media
Director Josh Sharpe: Media account manager
