27 January, 2022

Susan Wojcicki Delivers Annual YouTube Community Address

Edited by B&T Magazine

CEO Susan Wojcicki has addressed YouTube’s priorities for 2022, the state of the creator economy, innovation, supporting the work of creators and protecting the YouTube community.

State Of The Creator Economy

More people are creating content on YouTube than ever before.

There have been large momentum across the platform, including on Shorts which has hit 5 trillion all-time views.

It’s also been noted that creators are having an impact on the global economy.

The number of channels around the world marking more than $10,000 a year, up 40 per cent year over year.

An Oxford Economics report has also shown that YouTube’s creative ecosystem has supported more than 800,000 jobs in 2020.

Building The YouTube Of The Future

Wojcicki stated that YouTube is focused on innovation in 2022.

She said to look out for improvements to help creators get started and reach an audience faster on Shorts.

She also commended the incredible strides YouTube gaming’s evolution has made.

This year YouTube is focused on gaming having better live discoverability and more chat features.

Expanding further, YouTube is foraying into the next generation of commerce.

YouTube will bring live shopping to more creators and brands this year to build a more interactive and entertaining experience for users.

Supporting Creators Work

The removal of public dislike counts was, to say the least very controversial.

However, Wojcicki cited the decision came from wanting “every creator to feel they can express themselves without harassment.”

Additionally, Wojcicki stated, “We’re also working behind the scenes to look hard at our policies and make sure we’re drawing the line in the right place.”

She added, “We’re also hiring more people so we can expand our experiment to provide creators more detail about policy violations, like timestamps.”

Protecting The Community

Outspokenly a top priority for YouTube, protection of the community underlies all efforts to innovate and support creators.

YouTube has and will continue to reach out to government officials to discuss issues that are a priority for viewers, creators, and artists on the platform.

However, it’s also important that policymakers understand how their decisions could impact the growing creator economy.

This is particularly pertinent with events like the Inquiry into Social Media and Online Safety currently taking place.

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