Fantasy sports platform, SuperCoach, will be supported by Tabcorp in its 2026 season, engaging almost 450,000 unique registered players.
SuperCoach continues to strengthen its position in Australia’s sports community, with audience growth up 47 per cent year-on-year and average minutes per person up 56 per cent year-on-year.
SuperCoach audiences spend twice as long on the platform compared to competitors, with fans immersing themselves in every part of the season. This includes consuming expert analysis, podcasts and videos while competing in leagues with friends, family and fellow fanatics.
Tabcorp joins SuperCoach across AFL, NRL, EPL, NBA, NFL and BBL, delivering enhanced odds integration, exclusive weekly vodcast content featuring expert tips, and bringing the Tabcorp product offering to life throughout the season.
News Australia’s head of fantasy sports Paul Zines said: “SuperCoach is powered by one of the most passionate sports communities in the country. Our players aren’t casual observers – they’re deeply invested, highly knowledgeable and engaged every single day of the season.”
“We place enormous importance on partnering with brands that genuinely understand the community. Tabcorp recognises the depth of engagement within SuperCoach and shares our commitment to enhancing the fan experience and contributing positively to the culture that makes SuperCoach special.”
Tabcorp chief wagering officer Michael Fitzsimons said: “We’re delighted to be part of SuperCoach. Whether you are in a corridor at work or sitting in your local pub or club, SuperCoach dominates footy conversations across the country and we are looking forward to bringing our unique set of omnichannel assets to grow and promote the product.”
