The ICC Women’s T20 World Cup pulled a decent 531,000 viewers last night on 9Gem, according to OzTAM metro numbers.
Running at the same time as ratings hit Married at First Sight, the final, which saw the Aussies beat India on International Women’s Day no less, was screened on Nine’s secondary channel, 9Gem. Some viewers took to social media to vent their frustration over what they deemed a “snub” of the women’s cricket final.
B&T reached out to Nine to ask about the programming decision, and a spokesperson said: “Just as with the men’s and women’s Ashes and men’s ODI World Cup last year, we have aired the women’s T20 World Cup on GEM and GEM HD, to keep it all in the same place and not switch shows around which causes confusion.
“Given the men’s Ashes last year achieved the highest multichannel ratings of all time, it is the perfect home for cricket on Nine.”
In other news, MKR pulled its lowest audience number in the history of the Australian show, with 395,000 viewers tuning in. Over at 10, Dancing with the Stars did 352,000, and was 10’s best of the night.
Here’s how the rest of the night ran.
Nine
MAFS did 976,000, 60 Minutes did 842,000 and news did 766,000,
10
DWTS did 352,000, The Sunday Project did 321,000, and 10 News First did 262,000.
Seven
News did 789,000, The Good Doctor 286,000, and Weekend Sunrise 273,000.
ABC
News did 598,000, Stateless did 363,000, Landline did 216,000, Insiders 266,000 did and A Very English Scandal did 225,000.
Main channel share
Nine won with 25.0 per cent, Seven followed on 13.2 per cent, ABC did 17.3 per cent, ABC did 10.3 per cent, 10 had 9.2 per cent and SBS did 3.8 per cent.
All channels share
Nine dominated the night with 43.3 per cent, Seven follow with 21.6 per cent, 10 did 14.6 per cent, ABC was just behind on 14.3 per cent and SBS did 6.1 per cent.
Demographic breakdown (all channels)
People 25-54
1. Nine – 49.8 per cent
2. Seven – 19.8 per cent
3. 10 – 16.8 per cent
People 16-39
1. Nine – 50.7 per cent
2. Seven – 18.5 per cent
3. 10 – 18.2 per cent
