Following the launch of Suncorp Bank’s new brand platform, “Banking you can feel good about“, The Hallway has released the next round of work demonstrating the positive action Suncorp is taking in its commitment to having a positive impact on the world we live in, as well as the financial wellbeing of Suncorp customers.
The latest spot focuses on home loans, offering a $3,000 solar home bonus for properties with a solar power system installed.
https://www.youtube.com/watch?v=MQwcgpFFCJQ
Simon Lee, executive creative director at The Hallway said: “Switching to solar power is a relatively simple thing to do, but the ripple effect of doing so is far reaching. This ripple effect provides fertile creative territory that we’re having a lot of fun exploring with our partners at Suncorp.”
Potta Findikidis, executive manager, marketing, Suncorp Bank added: “The Solar Home Bonus is a great example of the way that Suncorp Bank is helping our customers with their financial wellbeing as well as having a positive impact on the world we share. This spot is a charming way of bringing our new brand positioning to life with tangible evidence of the actions we are taking to honour our commitment to contributing to a more sustainable future for all.”
The new brand platform launched in February and will be rolled across every consumer touchpoint and supported with campaign activity across TV, cinema, digital, social and outdoor.
Credits
Client: Suncorp Bank
EGM Digital, Customer & Strategy: Jess Gleeson
Executive Manager, Bank & Wealth Marketing: Potta Findikidis
Manager, Bank Marketing: Ben Ashtiani
Bank Marketing Lead: Cathy McLennan
Bank Marketing Lead: Stacey Thomas
Bank Marketing Specialist: Kat Pope
Agency: The Hallway
Executive Creative Director: Simon Lee
Creative Directors: Jessica Thompson & Aldo Ferretto
Head of Strategy: Tim Mottau
Head of Project Management: Libby Hams
Senior Account Manager: Jemma Parkin
CEO: Jules Hall
Film Production: Rabbit Content
Director: Owen Trevor
Producer: Katrina Maw
Executive Producer: Lucas Jenner
Director of Photography: Pete Eastgate
Editor: Drew Thompson Ase
Colourist: Olivier Fontenay
Online: Arc Edit
VFX: Eugene Richards
VFX Producer: Michaela Fenton
Original Music and Sound Post: Sonar Music
Composer: Jackson Milas
Musical Director: Cam Bruce
Music Engineer: Josh Pearson
Sound Designer: Andy Stewart
Sonar Executive Producer: Sophie Haydon
Endframe animations: Josh Graham, Summer Studios
Image composition and Retouching: Cream
Media: OMD
Head of media strategy: Lisa Leach
Account Director: Anna Higgins
Account Manager: Sophie Cole
Senior Media Trader: Ivy Tran
Activations Manager: Avinash Raj
Activations Account Director: Ksenia Pankratova
