News Corp Australia in-house content agency Suddenly is collaborating with Foxtel to produce a travel series working in partnership with Imagine Cruising.
From exciting experiences to amazing adventures, the brand new six-part travel series, Imagine This, will premiere on Foxtel’s Lifestyle Channel on Saturday 15 September at 5pm.
Studio-based, the program will inspire viewers to cruise, eat and explore the world through unforgettable global experiences carefully curated by those in the know.
News Corp Australia executive director of content marketing Simon Smith said: “We are delighted to partner with Imagine Cruising for the exciting new series Imagine This.
“Imagine Cruising is seen as an innovator in its industry with a focus on bringing value to customers, so it’s not surprising they quickly saw the opportunity to own their own show rather than sponsor someone else’s.
“We launched Suddenly only four months ago to help brands tell their stories in a genuine and authentic way with a full service, strategy to fulfilment, content offering.
“Delivering this new travel series for Imagine Cruising is a great showcase of what our business can create for brands. It is also the first collaboration of its kind between News Corp Australia and Foxtel.”
Imagine This is hosted by Deborah Hutton who will be joined on the couch by a cast of experienced fellow travellers who will give their expert advice on how to get the most out of any cruising travel itinerary.
Every episode Lochie Daddo will deliver some fantastic travel experiences and exclusive offers straight from the ‘Deals desk’ for those wanting to hit the ‘go!’ button on their next holiday.
Imagine Cruising Group CEO Robin Deller said: “We are always looking to innovate our business, products and experiences for our customers.
“Working with a likeminded team at Suddenly enables us to bring our vision to life.
“Imagine This is not only a milestone in the development and growth of Imagine Cruising, it’s a game changer in terms of showcasing our unique events and experiences in an innovative way.”
Imagine Cruising Group is a leading cruise-and-stay holiday company providing luxury tailor-made cruise and exclusive land experience holidays across the world.
Suddenly, launched at News Corp Australia’s Come Together News Futures events in May, is a content agency, delivering content for brands across their owned channels.
Imagine Cruising presents Imagine This will screen Saturdays at 5pm AEST from 15 September on Foxtel’s Lifestyle Channel.
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]