News Corp Australia in-house content agency Suddenly is collaborating with Foxtel to produce a travel series working in partnership with Imagine Cruising.
From exciting experiences to amazing adventures, the brand new six-part travel series, Imagine This, will premiere on Foxtel’s Lifestyle Channel on Saturday 15 September at 5pm.
Studio-based, the program will inspire viewers to cruise, eat and explore the world through unforgettable global experiences carefully curated by those in the know.
News Corp Australia executive director of content marketing Simon Smith said: “We are delighted to partner with Imagine Cruising for the exciting new series Imagine This.
“Imagine Cruising is seen as an innovator in its industry with a focus on bringing value to customers, so it’s not surprising they quickly saw the opportunity to own their own show rather than sponsor someone else’s.
“We launched Suddenly only four months ago to help brands tell their stories in a genuine and authentic way with a full service, strategy to fulfilment, content offering.
“Delivering this new travel series for Imagine Cruising is a great showcase of what our business can create for brands. It is also the first collaboration of its kind between News Corp Australia and Foxtel.”
Imagine This is hosted by Deborah Hutton who will be joined on the couch by a cast of experienced fellow travellers who will give their expert advice on how to get the most out of any cruising travel itinerary.
Every episode Lochie Daddo will deliver some fantastic travel experiences and exclusive offers straight from the ‘Deals desk’ for those wanting to hit the ‘go!’ button on their next holiday.
Imagine Cruising Group CEO Robin Deller said: “We are always looking to innovate our business, products and experiences for our customers.
“Working with a likeminded team at Suddenly enables us to bring our vision to life.
“Imagine This is not only a milestone in the development and growth of Imagine Cruising, it’s a game changer in terms of showcasing our unique events and experiences in an innovative way.”
Imagine Cruising Group is a leading cruise-and-stay holiday company providing luxury tailor-made cruise and exclusive land experience holidays across the world.
Suddenly, launched at News Corp Australia’s Come Together News Futures events in May, is a content agency, delivering content for brands across their owned channels.
Imagine Cruising presents Imagine This will screen Saturdays at 5pm AEST from 15 September on Foxtel’s Lifestyle Channel.