Following a competitive pitch, STW digital marketing agency Switched on Media (SoM) has added the Michelle Bridges 12 Week Body Transformation (12WBT) to its burgeoning client roster.

Switched on Media will take responsibility for 12WBT’s digital paid media channels with a primary focus on search, display, remarketing, and social.

SoM’s senior business development manager, Sam Powell said he was thrilled to be chosen as 12WBT’s digital agency of choice at a time when the brand is wholly focussed on its digital strategy to drive continued success in attracting new members and strong engagement with the existing member base.

“SoM and 12WBT share similar business philosophies and approaches to digital ideation,” said Powell.

“12WBT is a highly progressive and innovative brand and we look forward to working with them to bring some exciting new ideas to life.

“Our intricate knowledge of data, insights and technology in the market allows us to drive performance across all relevant digital channels,” Powell explained. “Our aim is to achieve maximise paid, owned and earned traffic, leads and signups for 12WBT.”

Commenting on the appointment Sue Klose, chief operating officer, 12WBT, said: “We were looking for an agency with proven digital experience, together with a highly driven team who would work closely with us. We believe we’ve found that with Sam and his team at Switched on Media.”

Image via Glamour.