New research by Salesforce has found nearly two thirds of all consumers globally expect companies to respond and interact with them in real time, and that brands are only one bad experience away from customer churn.
According to Salesforce’s State of the Connected Consumer report, 64 per cent of consumers expect companies to respond and interact with them in real time, while 80 per cent of consumers said a company responding immediately when they reach out for help influences their loyalty.
The report found that half of all global consumers are likely to switch brands if they fail to anticipate their needs, and almost three-quarters said they would feel the same if brands didn’t provide an easy checkout process.
Furthermore, two-thirds of consumers say they are likely to switch brands if they are treated like a number instead of an individual.
The report also found that 71 per cent of consumers are more likely to purchase products that have positive online consumer ratings, and more than half believe social media has given them more power as a consumer.
Meanwhile, 57 per cent of consumers said it is ‘absolutely critical’ or ‘very important’ that companies have an easy-to-use mobile experience.
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]