B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Study: Average Aussie Uses 36 Apps Per Month
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Study: Average Aussie Uses 36 Apps Per Month
Technology

Study: Average Aussie Uses 36 Apps Per Month

Luke Frost
Published on: 13th July 2017 at 8:50 AM
Luke Frost
Share
3 Min Read
SHARE

Mobile app market data and insights company App Annie has released its Spotlight on Consumer App Usage Report across the Asia-Pacific (APAC) region, with data relating specifically to Australians and our use of apps.

The report looks at statistics such as total number of apps in use, average number of apps on each phone, time spent in particular apps, and what we do with our digital time – for example entertainment, banking, productivity, gaming and social media.

On average, people use 30 apps per month. Australians come out ahead in this statistic, using 36 per month. We have an average of just under 100 apps on our phones, which comes out ahead of Americans and Europeans, who have around 90 each respectively.

Apps are very much a daily habit for Australians, who use on average more than 10 different apps throughout their daily routine, according to the report.

Additionally, the study found that amongst Aussies:

  • iPhone users prioritise utilities apps (six), followed by social networking apps (five), and finally productivity and photo/video apps (four) per quarter.
  • Android users have more game apps on their phones than iPhone users (two), but also have fewer social media apps.
  • Tools (five), communications and productivity (four each) apps are top of the list for Android.
  • Australians find, and stay loyal to one app for music, navigation, finance and travel, which each record less than one app per user, per quarter.

The time we spend using our phone apps is increasing, according to the report. Year-on-year, we have progressed from almost 100 minutes per day in Q1 of 2015, to over 110 minutes in Q1 of 2016, and are now over 130 minutes per day in Q1 of 2017.

This places us in roughly the same position as the US, but a long way behind our neighbours in Indonesia (over 220 minutes per day in Q1 of 2017).

As for time spent in individual apps, Australian Android users spend an average of 20 minutes per day in their favourite app, out of an average total time of around 110 minutes. That equates to just under 19 per cent of time spent in the one place.

Where we fall significantly behind some of our APAC neighbours, however, is the realm of mobile gaming. While Australians spend an average of 30 minutes a day playing mobile games, Singaporeans are playing for an average of over 80 minutes, which is similar to South Korea and Japan.

The US, France, Germany and Brazil play for slightly more than 30 minutes per day, whereas the UK, Mexico and India play for slightly less time.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: App Annie, einsights, potato salad
Share
By Luke Frost
Follow:
Through his role as company director at PR Deadlines, Luke manages PR, marketing and communications for a variety of Infotech companies in A/NZ, creating compelling content that drives business in both the B2C and B2B sectors. Having studied creative and factual writing at UNSW, he performed a number of diverse roles such as writing advertising copy for Australian Geographic, sub-editing marketing transcripts for the Television Shopping Network and accidentally disconnecting local area networks for the Haringey Council in North East London. From 2002 Luke worked at Australia's largest independent publishing company, Allen and Unwin, moving from the editorial department into a sales and marketing role, before becoming National Account Manager in 2010. During this time he designed and implemented Allen and Unwin's sales and marketing strategy for the emerging digital publishing sector.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?