Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Study: AFL Fans Are The Most Outraged On Social Media

Study: AFL Fans Are The Most Outraged On Social Media
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



New social listening data has revealed that AFL supporters are much more vocal on social media than NRL fans.

Data from Hootsuite has shown many sports fans may have resorted to not only screaming at their televisions during grand final week, but also to switching up their social media habits.

Using its Hootsuite Insights tool, powered by Brandwatch, Hootsuite has developed a snapshot into how AFL and NRL fans interacted on socials before and during their respective grand finals last weekend (with the search criteria: “AFL or #aussierules or aussie rules” and “NRL or #rugbyleague”).

In the month leading up to both grand finals, 186,000 AFL fans took to Twitter to discuss their sport of choice, whereas NRL supporters were dramatically less vocal with only 115,000 fans on the platform.

On the day of each sports’ respective grand final, it was the AFL fans who led with up to 20,000 supporters talking on Twitter, compared to only 13,000 NRL fans.

Women footy fans were less likely to speak up socially, with 27 per cent of AFL tweets coming from women, and 73 per cent men, while NRL fans on Twitter were split 24 per cent women and 76 per cent men.

In terms of hasthtags, #aflgf was the most used on AFL Grand Final Day with at least 5,100 thousand mentions, followed by #afl (3,200 mentions) and #afltigerscats (1,500 mentions).

Meanwhile, #nrl was the most used hashtag on NRL Grand Final Day with 4,100 mentions, followed by #nrlgf (3,200 mentions) and #nrlpanthersstorm (1,500 mentions).

According to the data, emotional sentiment of tweets in the month leading up to both grand finals showed sadness was the most popular emotion shared on Twitter across both sports, followed by joy.

However, AFL fans were more likely to express their anger on Twitter.

The news comes after leading domestic violence advocates braced for a spike in family and domestic violence over the grand final weekend, the Australian Associated Press reported.

In the lead-up to both matches, a coalition of services—No to Violence, White Ribbon Australia, 1800RESPECT, Our Watch and Respect Victoria—launched the ‘Play our Part’ campaign, aimed at raising awareness around how to prevent violence and what supports are available.

Please login with linkedin to comment

AFL NRL

Latest News

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth
  • Marketing

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth

A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]

Mitch Churi Moves Into ARN’s Evening Prime Time Spot
  • Media

Mitch Churi Moves Into ARN’s Evening Prime Time Spot

Mitch Churi has finally nabbed a prime time radio slot on KIIS after slogging it out on nights. Churi will now be taking over the airwaves on KIIS from 7-10 pm on weekdays. So you’ll be able to hear him discuss all things celebrity and pop culture while making dinner – what a vibe. Churi […]

AnalogFolk Group Launches A Behavioural Transformation Consultancy
  • Campaigns

AnalogFolk Group Launches A Behavioural Transformation Consultancy

AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1
  • Media

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1

Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]

Facebook Not High On Hemp Advertising
  • Advertising
  • Technology

Facebook Not High On Hemp Advertising

In what could prove bad news for the entire NSW far north coast region, Facebook's reportedly refusing hemp advertising.