Study: 2018 Is The Year Of Soft Analytics Skills

Study: 2018 Is The Year Of Soft Analytics Skills
SHARE
THIS



Analytics professionals are still in high demand, with the biggest pay increases for key roles and emerging talent, but those in mid-tier roles will need to boost their soft skills to increase salaries, new research has found.

The annual Institute of Analytics Professionals of Australia (IAPA) Skills and Salary Survey reports on the state of the Australian analytics market based the responses of data and analytics professionals in Australia.

Insights include salary levels, technologies used, skill levels and expectations for the future.

IAPA chief executive Jodie Sangster said: “While many more organisations now have an analytics team, it is soft skills like communication, influencing and advocacy that will ensure the business can take action on analytics-driven insights.

“These are the essential skills for analytics professionals in 2018.

“Adding these soft skills to your analytics team is a business imperative for any analytics leader, as it directly impacts the perceived success of analytics across the organisation, and the ability to act on insights.”

Here are some of the other key themes of the survey:

  • Expert and entry–level salaries are accelerating: the top 10 per cent report a salary increase of 7 per cent to a median of $235,000, and the bottom 5 per cent report an increase of 9 per cent to $72,000 annually.
  • Gender pay gap in analytics is half the Australian average: the pay gap between men and women in 2017 improved slightly to 8 per cent; almost half of the Australian job market pay gap of 3 per cent.
  • Soft skills will get you the job: a candidate that has a good breadth of soft skills, including communication, presentation and business leadership, will be more employable than one with only a range of technical skills.
  • Team managers and technical experts get top dollar: to earn more, manage a team or uplift your skills in big data technologies or advanced analytical techniques.
  • Disruption is common but is disconnecting sectors: AI has arrived, but there’s a disconnect between the readiness of businesses on the vendor side (now) and within industry (still in two to three years).
  • Make time to build innovation: time for innovation is the biggest challenge for analytics professionals. If a more disciplined approach to innovation isn’t implemented, analytics teams run the risk of becoming all about servicing business demands, and organisations will struggle to get the competitive advantage that analytics provides.
  • Employers now expect at least three soft skills and five technical skills for the median analytics professional salary of $130,000. To increase the value to the organisation, and increase salary, team management skills (including soft skills) or more specialised technical skills are required.
  • The survey reported team managers earn a median salary of $163,000 ($33,000 above the median) and top dollar is paid for more bespoke technical skills like natural language processing, social network analysis and optimisation, as well as machine learning and artificial intelligence (AI), cloud, big data and text mining.

To this end, the IAPA has introduced a Business Interaction for Analysts course to help analytics professionals gain and improve their soft skills.

The course provides a career boost for those in data and analytics and covers communication, persuasion, influencing and skills to improve interactions with the rest of the business. IAPA corporate members can undertake the course at discounted member rates.

Please login with linkedin to comment

Analytics IAPA Institute of Analytics Professionals of Australia Skills and Salary Survey

Latest News

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ
  • Media
  • Technology

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ

BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.