Home » Study: 16.2 Million Aussies Entertained Online With YouTube The Most Popular Platform

15 December, 2020

Study: 16.2 Million Aussies Entertained Online With YouTube The Most Popular Platform

New research from Roy Morgan found 16.2 million Australians aged 14 or older (77 per cent) access entertainment and amusement services online in an average four weeks including watching videos, listening to music, playing games, uploading photos, downloading music, watching TV, streaming or downloading video clips, TV programs, games, feature length movies and more.

Watching videos online using sites such as YouTube is the most popular online entertainment and amusement activity done by over 13.2 million Australians (63 per cent) in an average four weeks and is slightly more popular with men (65 per cent) than women (61 per cent).

Entertainment & Amusement services activities done online – September 2020

Over nine million Australians (43 per cent) listen to music online in an average four weeks and this activity is also slightly more popular amongst men (44 per cent) than women (42 per cent).

In third place is participating and playing games online which is done by 7.9 million Australians (38 per cent) and perhaps surprisingly women (40 per cent) are more likely to be playing games online than men (36 per cent).

Around a third of Australians, 6.7 million (32 per cent), upload photos online to sites such as Facebook or Pinterest with women (35 per cent) more likely to do so than men (28 per cent).

Other entertainment and amusement activities undertaken online include downloading music (27 per cent in an average four weeks), watching TV such as ABC iview (22 per cent), streaming or downloading video clips (19 per cent), streaming or downloading TV programs (18 per cent), watching movies (17 per cent), downloading audio/video podcasts (17 per cent), streaming or downloading games (14 per cent), streaming or downloading feature length movies (14 per cent), viewing adult entertainment (13 per cent), watching an event live such as a concert (11 per cent), participating in gambling (eight per cent) or uploading videos to sites like YouTube (seven per cent).

Gen Z is the most likely generation to watch online videos

Nearly two-thirds of Australians (63 per cent) watch videos online at sites such as YouTube, Dailymotion, Rumble and others in an average four weeks representing 13.2 million Australians aged 14+.

Unsurprisingly it is people in Gen Z, born between 1991-2006, and basically Australians aged under 30, who are the most likely to watch videos online with 75 per cent doing so in an average four weeks – more than double the rate for the Pre-Boomers (37 per cent) born before 1946.

The likelihood of watching videos online is strongly correlated to age with 68 per cent of Millennials watching videos online, 59 per cent of people in Gen X and 56 per cent of Baby Boomers.

Australians watching online videos by Generation – Sept. 2020

Although most online entertainment and amusement activities are correlated to age, with younger Australians more likely to partake in the activity than older Australians, there are exceptions including watching TV online and gambling online.

Around a quarter of Millennials (25 per cent) watch TV such as ABC’s iview online in an average four weeks – higher than any other generation, and the generations most likely to gamble online in an average four weeks are Millennials (10 per cent), Gen X (nine per cent) and Baby Boomers (eight per cent).

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Roy Morgan