Two years (to the exact month) after starting health and wellbeing lifestyle public relations agency Straight Up PR, the team has expanded its offering into people management through the launch of Straight Up People.
The new service promises a more holistic and genuine approach to talent management and focuses on personalities across the health and wellbeing industry.
Straight Up People is proud to be kicking off its people management offering with the following:
- Trent ‘Maxi’ Maxwell – Ch 10: Bondi Rescue Lifeguard
- Rebecca Gawthorne – Nutritionist, Dietician and Founder of Nourish Naturally
- Jaye Green – Health and Fitness Blogger and Model
- Olivia Arezzolo – Health and Fitness Blogger and Model
- Lauren Hannaford – Former Elite Gymnasts and Health and Fitness Blogger
- Scott Reynolds – Health Professional, Athlete and Altitude Trainer
- Beau Walker – Ex-Professional Surfer and TV Presenter
- Lauren Patterson – Health, Fitness and Mummy Blogger
Founder and managing director, Hannah O’Donnell (nee Furness) said: “We love all of the amazing connections we’ve made through the health and wellbeing industry that we decided to represent our friends in an official capacity under our sub-brand Straight Up People. It’s under this name that we will manage all commercial matters for our people of influence, assisting brands in amplifying their brand messaging and deliverables via an array of touch points.”
Straight Up People will be unique, as the team will focus purely on the people at the heart of the business decisions that they’re making on their behalf.
O’Donnell said, “For us it’s not just about getting free product for our people or an invite to an event, it’s about securing relevant opportunities and fostering honest collaborations between all stakeholders – from the influencer, the brand and to the consumer. We will apply our straight up approach to talent management ensuring we truly understand the people and brands we are working with.”
Straight Up PR will manage social media posts, blog integrations, appearances, MC roles as well as above and below the line integrations for its Straight Up People.
O’Donnell concluded: “I am beyond excited to be unveiling Straight Up People today and look forward to continuing to grow the business to truly create a difference and add value to our clients and audiences.
“In the true nature of what’s important to us and our business – we’ve included quotes from some of the people in our lives. We think this sums up why we’ve started Straight Up People!”
Editor of Women’s Fitness Magazine, Samera Kamaleddine said: “This is a list of some great, reputable, credible influencers – which is becoming increasingly hard to find when you’re sifting through the crowded blogosphere! Glad to hear Straight Up PR is making the break into people management as it benefits us media folk to have someone carefully curate the best talent for us.”
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]