Property development company Stockland has released an inspirational Mother’s Day campaign across its national social and owned media channels.
The emotional content-led campaign, titled ‘To all those who mum’, celebrates all forms of mothering – both traditional and non-traditional – and encourages shoppers to thank the mother figure in their life.
Ben Allen, general manager of marketing at Stockland, said: “At Stockland, we are strong supporters of diversity and feel it is important to recognise the many different mother figures that we see in our communities from step mums, to single parents, grandmothers and foster mums, and all those in between.
“We saw an opportunity to explore what it means to mother by turning the word from a noun to a verb to celebrate all those who mum.
“With this in mind, we collaborated with CX Lavender to create a heart-warming campaign that recognised all types of mums on their special day, including those who often go unnoticed, compelling viewers to think about and thank all the mother figures in their life.”
As a local extension of the campaign, all 39 Stockland shopping centres have today launched an editorial and portrait series that celebrates the faces of mums from across Australia.
The series features a collection of stories from mother’s around the country who have been photographed and asked what being a mother means to them.
This content will be shared across the Stockland shopping centre websites and social media channels, as well as feature in pop-up galleries at several Stockland centres.
“With over 420,000 customer visits to a Stockland shopping centre every day, we see Mother’s Day as an opportunity to celebrate women and the diversity of motherhood,” Allen said.
“We truly hope this year’s campaign will inspire people to acknowledge, thank and celebrate the incredible women who’ve helped raise them.”
For customers who might be stuck for ideas this Mother’s Day, Stockland has also created a series of blog posts to help shoppers find a bespoke gift for the mother figure in their life.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]